Pretend You've Never Had a Period With Tampax's New 'Radiant' Line

Tampax "believes in a world where women can live without limits," according to the feminine care product line's Facebook page. So why is its new line of "Radiant" tampons so obnoxiously retrograde? » 5/01/13 2:45pm 5/01/13 2:45pm

Adult Still Thinks Tampons Deflower Girls

The myth that tampons steal your virginity has been around for awhile, but we were still taken aback to find it being espoused by an adult, with a child, on the Tampax website. An expert answering questions was faced with the following: » 8/11/11 9:30am 8/11/11 9:30am

Why Don't More Celebrities Hawk Tampons?

Any pearl-clutching over Serena Williams doing Tampax ads seems kind of strange when you consider that the Women's Tennis Association was sponsored by cigarettes — specifically, Virginia Slims — for 20 years. » 9/29/09 12:40pm 9/29/09 12:40pm

Changing Bodies, Changing Lives

As part of a viral marketing campaign, Tampax has released this series of videos, in which 16-year-old "Zack Johnson" wakes up one day with "girl parts, down there." He learns to love tampons, and realize that "men are pigs." [AdAge] » 6/16/09 10:20am 6/16/09 10:20am

Tampax has announced that it will launch a group called the "MonthlyGiftClub" (as in a menstrual period is a "monthly gift") for the tween social networking community Stardoll. For those of you over the age of, oh, 13, Stardoll is basically just a really watered-down version of Second Life, where girls can create… » 8/13/08 10:20am 8/13/08 10:20am

Let It Bleed: A Look Back At Period-Related Advertising


Why is it that menstrual products like tampons, pads, and PMS meds are always marketed to us in the campiest way possible? It's almost as though everyone's so embarrassed about what periods really are that cheesy-ness, euphemisms, and blue liquid are used as distractions from the fact that vaginas actually, you… » 1/24/08 6:20pm 1/24/08 6:20pm

Girls in sub-Saharan Africa miss as many as four days of school each month because they don't have the necessary supplies to staunch their period blood. As a result, Always and Tampax are launching an awareness-building and fundraising program in the U.S. and Canada to help the situation. Um, did Always and Tampax… » 11/13/07 5:45pm 11/13/07 5:45pm

The French are always comparatively so much more progressive about sex and nudity and all the sort of stuff that Americans are all prudish about, so it's not surprising that this French print ad for Tampax is so in-your-face about the fact that vaginas actually, you know, bleed. Where as in the U.S., our tampon… » 11/12/07 7:45pm 11/12/07 7:45pm