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What the Heck Is Going on With Instagram and Soundcloud Right Now?

Some questions: Why does SoundCloud, sweet cloudpunk tweenrave trap-remix oasis, have ads all up in my ear now? Why does Instagram have a “@music” channel and a @music editor and a plan to roll out @music longform Instagrams and a goddamn Monthly Hashtag Project? This is going to be an anti-explainer, because there is… » 4/29/15 5:50pm 4/29/15 5:50pm