No email among those Wikileaks released this week detailing the comings and goings of the Clinton campaign’s higher-ups should embarrass the campaign more than “Subject: Debate Prep-Stump Speech call” from August 2015, in which Robby Mook, Clinton’s campaign manager, attached a list of proposed campaign slogans.

Maybe “it” isn’t the obvious (dead body you’ve got to find before the cops do). Maybe “it” refers to just a part of a dead body (Einstein’s brain maybe) or perhaps to “self-actualization” or “professional satisfaction” or “a reason to commit.” Maybe Ohio is trying to advertise their local ultra-dank marijuana or…