Over a year ago, Skechers, the shoe company notable for taking ideas other shoe companies have and ripping them off, got their ass handed to them for claiming that those weird clam-shaped shoes they were shilling did not, in fact, give you Kim Kardashian's butt. This week, they are finally paying out.
America is facing a crisis of unparalleled proportions: the asses of our little girls are not sufficiently toned. Who will save us from the specter of flabby pre-pubescent ass or the menace of little girls who don't think they're fat? Why, Sketchers, of course.
The American Council on Exercise finds shape-up shoes aren't miraculous — and could harm. "There is simply no evidence to support claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone."