Confusing PSA Encourages Women To Say "Period"

Or at least, I think that's what this clip is telling us to do. Made by SCA, a global hygiene and paper company (so they make tampons and pads?), and launched on National Women's Day, we're supposed to break the taboo of menstruation over the next 28 days by saying "period"—which isn't actually a taboo word at all,… » 3/08/11 3:08pm 3/08/11 3:08pm