These Australian Tampon Commercials Are Batshit and Delightful

Feminine hygiene brand Carefree is taking a new approach to marketing towards the Australian consumer. New ads by DDB Sydney feature hosts by the name of Fanny Glitterwinkle, Harmony Freebush and Stefan Van Der Blöed. The commercials are funny, weird and — surprisingly — actually use the word "vagina." » 8/25/14 12:35pm Monday 12:35pm

Period-Obsessed Tween Opens a New Chapter in Great Menstrual Marketing

The team behind HelloFlo has followed up last summer's blockbuster commercial hit with a new ad for their period starter kits. This tween is so Judy Blume-ready to get her period that she fakes it with nail polish on a pad, prompting her mother to throw her a First Moon Party as "punishment." I wish these parties were… » 6/18/14 3:00pm 6/18/14 3:00pm

Dude Raises $160K on Kickstarter for Horror Show Period Underwear

Some dude has created a Kickstarter for Period Panties, which are special underpants with lurid cartoons on them that you can wear when you're on your period. Period Panties are meant to helpfully eliminate the difficulty of explaining to your significant other that you are menstruating (because saying "I am on my… » 2/13/14 1:00pm 2/13/14 1:00pm

'Crimson Wave' Is the Upbeat Period Anthem You've Been Long Awaiting

Behold: the music video for "Crimson Wave," a Clueless-referencing song about periods by Seattle pop-punk feminist band Tacocat. (You're welcome if you won your round of Internet Feminist Bingo after reading that sentence.) And this music video has it all: dancing crabs, mermaids, a guy in a shark costume reading a… » 2/11/14 5:30pm 2/11/14 5:30pm

How to Make a Period Tracker App We'd Actually Want to Use

Women are using period-tracking apps to keep track of their periods (as the name would indicate) — and the New York Times is on it. My original thought on the matter was, "Why would I need this? My body has a built-in period tracking app. It went off the other week when I cried at Prince William and Kate… » 1/24/14 2:30pm 1/24/14 2:30pm

Your Tampons Probably Have Toxins in Them

Living in this day and age, one learns to accept that there are harmful chemicals in a lot of the things we surround ourselves with and ingest: there are toxins in cosmetics, in food, in cleaning products, and so on and so (terrifyingly) forth. So, while it's probably not surprising that feminine care products —… » 12/23/13 2:30pm 12/23/13 2:30pm

Classifying Severe PMS as a Mental Disorder Screws Women Over

If tired CBS sitcoms and hacky comedians are to be believed, ladies on they periods be crazy (chocolate & cats & wine & crying & Lifetime Original Movies & blanket clutching!). Now, thanks to the publication of the fifth edition of the Diagnostic and Statistics Manuel (the DSM V, for those of us who hate… » 10/21/13 12:55pm 10/21/13 12:55pm