Microsoft spends a lot of time attempting to zing Apple. Their latest try is pitched to the ladies and focuses on the fact Mac laptops don't have touch screens. A pretty simple concept! But just in case, the company decided to explain it in terms of wedding planning. Because ladies love weddings. » 3/03/14 10:25am 3/03/14 10:25am

This Christmas is the battle of the console gaming systems, as Xbox One and the PS4 duke it out for users. For its latest marketing effort, Microsoft decided to create a customizable form letter for those who'll have to convince mom, roommate or significant other before getting one of these $500 toys. » 11/27/13 4:40pm 11/27/13 4:40pm

When they're not busy making computer technology and being started by Bill Gates, Microsoft is doing research. Or more specifically, Facebook polling, on things that will better your life and teach you things, like how "both genders see eye to eye on mobile phone pet peeves but differ when protecting their personal… » 6/03/13 7:00pm 6/03/13 7:00pm

Another day, another encouraging sign that same-sex marriage has gone totally mainstream: a new ad for Microsoft Outlook features a lesbian wedding, which is paired in the many-people-who-use-Outlook pitch with a stuntman launching his exploding delivery van off of a ramp. According to AdWeek, this ad, along with an… » 3/19/13 10:35am 3/19/13 10:35am

Microsoft is drawing some criticism for what some people are calling the "avoid ghetto" feature, which would supposedly let Windows Phone users steer clear of bad neighborhoods. What would this product mean for women's safety? » 1/09/12 4:00pm 1/09/12 4:00pm

Microsoft suspended a gamer from Xbox Live for listing "Fort Gay" as his location. But that's a real town, and the whole episode makes Microsoft look pretty bad. » 9/08/10 1:08pm 9/08/10 1:08pm

• Halle Berry bathes in celestial light to advertise her new scent, Pure Orchid. The actress's first perfume sold $40 million last year. This one, says Berry, is "something different." "Celebrity fragrances," says a perfume company executive, "are not dead." [WWD]
» 1/15/10 11:30am 1/15/10 11:30am