Social Anxiety: A Tried-and-True Strategy for Selling Pads Since 1950

As we've covered before, Kotex were launched onto the American market in the early 20s with callbacks to World War I. A few decades later, they were taking a more conventional approach: needling at your social anxieties. Girls in the know get Kotex; girls without a fucking clue about how to act use some other brand! » 3/23/15 7:45pm 3/23/15 7:45pm

This Guy Is Literally Trying to Become a Maxi Pad

A man from Panama City, FL has been documenting his journey in achieving his dream of becoming a sanitary napkin. The first step was to legally change his first name to "Pad." Next up is his search for a menstruating woman who will allow him to serve as an overnight pad, "preferably Kotex because of their association… » 4/09/13 7:15pm 4/09/13 7:15pm

Maxipad Company Replies to Man's Facebook Rant With Awe-Inspiring…

Last week, a guy named Richard Neill posted a long, funny comment on UK maxipad maker Bodyform's Facebook page about how the company had lied to him through their advertising campaigns over the years, leading him to believe that periods involved a lot of blue liquid, extreme sports, and fun music. It received nearly… » 10/16/12 4:15pm 10/16/12 4:15pm

And Now for a Handsome Fella Playing with Maxi Pads

Although handsome men peddling maxi pads isn't exactly new and groundbreaking advertising, this might be the first ad featuring a Maxi Pad Mega Man, which is the only iteration of Mega Man capable of defeating the red-helmeted Proto Man. Hooray for Nintendo and period humor! » 9/17/12 11:15pm 9/17/12 11:15pm

Could Tampon Packaging Please Look Like This?

Design students Kyle Tolley & Sarah Graves were tasked with creating tampon packaging that makes the buyer, "confident of their purchase and not embarrassed." They suggested these folded, environmentally friendly boxes, but we'd feel even more courageous buying Blackbeard Brand. » 8/30/10 3:20pm 8/30/10 3:20pm

Period Pieces: 27 Movie Menstruation Scenes

Since 1976's Carrie—the first film to graphically depict menstruation—periods have been portrayed in movies as horrific, disgusting, annoying, and occasionally, celebratory. Here, we've collected scenes from over 25 movies that feature the cinematic history of "the curse." » 6/16/10 1:00pm 6/16/10 1:00pm

Decorate Your Drain With Maxi Pad Sticker

A South African ad agency created a decal that fits around the sink drain to advertise Nampak's Lifestyle stretch fit sanitary pad. Too bad you'll have to slice your finger open to get the full effect. [Copyranter] » 5/24/10 11:40am 5/24/10 11:40am

In Developing Countries, Periods Aren't The Problem

Do free maxi pads help keep girls in developing countries in school? Not if their periods weren't making them miss class in the first place. » 4/27/10 12:30pm 4/27/10 12:30pm

Graphic Humor With Apple's New iPad

Perhaps you heard, but Apple's iPad was officially introduced to the world today, and period-minded people began firing up the Photoshop pronto. Our effort is the "blue liquid test." Many more after the jump! » 1/27/10 6:40pm 1/27/10 6:40pm

"Why Do Women Wear Maxi Pads?"

It's time for another installment of Pot Psychology, the biweekly "advice" column in which we attempt to solve everyone's problems with an herbal remedy. » 1/15/10 9:00pm 1/15/10 9:00pm

New Freedom Maxi Pads Let You Watch TV On The Beach

Beware of New Freedom maxi pads: their polka-dot pouches will inspire you to go anywhere and do almost anything. Can you believe there was a time when un-pouched maxi pads kept us captive in our homes? [Everything Is Terrible] » 12/14/09 6:30pm 12/14/09 6:30pm

The Importance Of Being Able To Change Your Period Products In "Public"

Sharing experiences of certain bodily functions are milestones in intimacy with significant others, like pooping while they're in the house » 8/28/08 6:00pm 8/28/08 6:00pm, vomiting on them when you're sick, or farting in from of them. Once you can do that shit (literally), you know that you're comfortable in your relationship. But there's one final…

Oldies But Goodies

Two amazing retro ad campaigns today: The first is for New Freedom maxi pads. You know, the pads who wear jewelry? And shoes? And carry parasols? The other is for Big Mama pantyhose, plus-sized stockings with a cotton crotch. In fact, the word crotch appears several thousand times in the text, and the plus-sized… » 1/16/08 3:40pm 1/16/08 3:40pm

Floor-Surfing The Crimson Wave

Frustrated that your mom gets you socks every year as a stocking stuffer? Well at least she's giving you something originally meant for your feet, not your cooch, unlike the author of this email: "My dear friends, Somewhat embarrassing to admit, I'm not getting an annual bonus and Christmas is tight this year. I will… » 12/20/07 3:30pm 12/20/07 3:30pm

We Promise: This Is The Last (But May Be The Best) Of The Maxipad Videos


This one's a little long, but if you fast forward to, say, 3:00, you might find yourself pretty amused (or disgusted, depending on how prudish you are). You may also find yourself curious: How can these people talk freely about menstruation but shy away from, oh, the word "vagina"? » 6/05/07 6:10pm 6/05/07 6:10pm

The Wonderful World Of... Making A Maxipad


Some of us here at Jezebel are nerds. This means that, in addition to television shows like The Oprah Winfrey Show, Emergency Vets and Ugly Betty, we like to watch documentaries about World War II, disgusting but informative medical programs and anything on the Discovery Channel. In fact, our new favorite series is… » 6/04/07 1:50pm 6/04/07 1:50pm