Mattel is reporting that sales of its new line of Ghostbusters toys—the ones based on the remake featuring all female leads—have been impressive among both boys and girls and “exceeded expectations.”
Sashaying onto Good Morning America on Monday, Misty Copeland—the first African American female principal dancer at the American Ballet Theater—debuted her collaboration with toy company Mattel as a part of the brand’s new Sheroes program: a Misty Copeland Barbie doll.
Barbie looks different this morning: Mattel just rolled out variations of its iconic doll in three new body types, part of a project that re-envisions the brand as more modern and diverse. But will it be enough to put her back on top?
Wanna see a fever-pitch corporate brawl? Let the rights to a franchise like the Disney princesses go up for grabs.
As a sort of advent calendar of kitsch, Pictorial will be counting down the final twelve days before Christmas by featuring some holiday presents of days gone by.
Kids will soon be able to hold real convos with Barbie instead of imaginary ones, with the introduction of the voice-recognition-equipped Hello Barbie. Welcome to M. Night Shyamalan’s next movie.
Barbie can wear flats now, at the tender age of 56.
Mattel is discontinuing its Seaworld Trainer Barbie line, Page Six reports, partly in response to concerns from animal rights activists that SeaWorld mistreats its orcas. Simultaneously, the company has announced a new doll to honor director Ava DuVernay, one of six “sheroes” (others include Lucky editor Eva Chen and…
The Campaign for a Commercial-Free Childhood—a children's privacy advocacy group—released a petition today calling for Mattel to cease production of Hello Barbie, an "interactive" doll created in the hopes of reviving the toymaker's stumbling brand.
Whenever I needed a Barbie "club outfit," I'd cut up some electric tape from my dad's toolbox and fashion it into a LBD. Little did I know that literally everyone was doing some form of this technique I thought I invented. It was like a Herve Leger design before Herve Leger, but more so a way to avoid harassing my mom…
Mattel just wrapped up another coulda-been-better quarter, and guess who's to blame? That's right, our spendthrift frenemy Barbie.
There’s a dad out there in pain, guys. His two daughters won’t let him rest because of their Frozen addiction. But instead of telling them no, he’s allowing his girls, 6 and 2, to ruin his life while blaming his struggle on a cartoon.
Please keep Barbie, Ken and Skipper in your prayers because it isn't going so well for the famous family: Lego has just surged past Mattel as the world's largest producer of small tchotchkes that are easily lost and hurt like the very devil when you step on them in the middle of the night.
Coming soon: Lagerfeld Barbie. Collector's edition, of course. What does the Venn diagram of Barbie collectors and Lagerfeld lovers look like?
For years, Barbie has been the go-to example of the ways our culture teaches girls to strive toward unrealistic beauty standards. Well, the brand's VP of design has finally responded to the critics. She counters that the realism isn't the point—the doll's design is mostly about making tiny clothes that actually fit.
Despite the best efforts of many feminazis hell bent on tearing down the impractically built and impossibly chipper Barbie, the original B is still making mad cheddar. (Which she doesn't eat, of course. No other way to keep that 39-18-33 brick house-ish measurements.)
To celebrate the first anniversary of Curiosity's landing on Mars, Mattel has issued a special Barbie doll. And yes, she's wearing pink.
American Girl Dolls, the brand that had a deep impact on the formative years of thousands of girls who grew up in the nineties, was originally founded in 1986 with three dolls— Kirsten, Samantha, and Molly. Each doll came with a history and a personality which was revealed through a six-book series. Felicity and Addy…