Mascara Ads Will Never Not Feature False Eyelashes

In news that will surprise no one, despite years of being chastised by the National Advertising Division, makeup companies have continued to fight the good fight and attempt to convince customers that those SKY HIGH lashes are the result of their product and are not also helped by a good set of falsies. At this point,… » 11/13/13 10:50am 11/13/13 10:50am

Mascara Ad Uses False Lashes To Convince You Of "True" Volume

This fairly straight-forward CoverGirl LashBlast ad — seen in this week's Ok! magazine — features two images of ANTM winner Nicole Fox, and one beauty shot of a mascara bottle and wand. The copy asks, "Is your volume true? Or false?" And continues: "LastBlast gives you true volume. If your mascara promises volume but… » 5/27/11 4:10pm 5/27/11 4:10pm

Like 'Redbook', L'Oréal Loves The Phrase 'Industry Standards'

Okay boys and girls, what do we do when we hear the word phrase of the day? We scream REAL loud! » 7/25/07 1:00pm 7/25/07 1:00pm

[] Yup, this latest bout of gross rationalization vis-a-vis a little is in regards to for using fake eyelashes in a mascara commercial featuring Penelope Cruz. But the advertising community is having none of industry…