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How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Women Across the Globe Gaining Financial Control
Why Is Marketing To Female Gamers Considered Challenging?
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No Cereal For Young Men

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Beets.Go.On is the Fat Yogini
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Why do we need to bring yoga into this? #marketing
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Tchotchke
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Ok, but will it get me a man?

/sarcasm. #marketing
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Cerridwen
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
You are a woman, you wear women's wear
You have breasts and long-ish hair. (Oh yeah)
Your kind is found everywhere, Yet your still very rare. (Oh yeah)
You're a woman and you love to weave
You're a woman, you have woman's needs.
I know you love women's rights, you're a woman with teeth, now take a bite.
Oh Femident toothpaste yeah,
For your femident dental care, (oh yeah)
Oh Femident toothpaste
Femident, Femident, Femident!
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Edited by Cerridwen at 11/10/09 12:04 PM Cerridwen was starred Cerridwen was unstarred

kellybones
11/10/09

@Cerridwen: wee! I'm so glad I got to see this written down--the weaving jokes killed me in that episode. Because I do really love me some weaving. #marketing
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Cerridwen
11/10/09

@kellybones: Yay, someone got the reference!

"My Dad weaves, my grandfather was a weaver... I come from a family of weavers."
"I've never seen a man weave."
"I love weaving. I'm weaving at the moment." #marketing
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kellybones
11/10/09

@Cerridwen: And then he's wearing those woven pants later in the episode! woop woop #marketing
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LaComtesse
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga

You take the lavendar pill - the ugly ends, you wake up pretty and believe whatever you want to believe. You take the pink pill - you stay on the treadmill, but your workout will be maximized. #marketing
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BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
This is a very important decision, ladies. The pink pill or the lavender one? The pink pill will answer the question "what is Womanhood?" (by removing you from it) and the lavender pill will simply let you carry on as before, but with shinier hair. #marketing
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Triana Orpheus
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Women are different and need different nutrition. If I don't get my daily dose of Calcium, Zinc, vitamin pink and vitamin purple then I just don't feel my best. #marketing
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andBegorrah
11/10/09

@Triana Orpheus: Those Vitamin Grey Hoodie pills are tough to swallow though. (I take them with yogurt, obvs! LOL!!) #marketing
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rodmanstreet
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
I'll stick with my Flintstones chewables, thanks. #marketing
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stacyinbean
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Yeah or you could just take the pills labeled "BIOTIN" that do the same thing and don't make you want to shoot yourself. I hate how they package vitamins these days. #marketing
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Rooo sez BISH PLZ
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
*sigh* It's not vanity.

It's a survivalist strategy in a culture where women are judged, first, before anything else, by their looks.

(And also, some extra energy for all that serving we're supposed to be doing for husband and kids and getting coffee for the boss. Even if we're junior partners, if the office's executive assistant happens to be male.) #marketing
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bluebears
11/10/09

@Rooo sez BISH PLZ: truth #marketing
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badmutha
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Why do I have to chose between being Hot or being Beautiful? WHY? I hate science, denying me what I want. #marketing
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HadwinBabazoid
11/10/09

@badmutha: Take both! Your pee will be neon yellow, but you'll be perfect. #marketing
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Tippi Hedren
11/10/09

In reply to How To Sell Vitamins To Women: Vanity, Pastels, And Yoga
Or, you know, you could eat a healthy, well-balanced diet. #marketing
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colormeroutine
11/10/09

@Tippi Hedren: Easier said than done. There's nothing wrong with a vitamin supplement. Just call it what it is and stop pretending it is a makeover in a capsule #marketing
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ms.creant
11/10/09

@Tippi Hedren: no time for a well-balanced meal. too busy sorting and gulping pills marketed to prey on my many insecurities. #marketing
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CynicalPink
11/10/09

@colormeroutine: Well said. I'm trying to change my eating habits to incorporate things that have actual nutrient content, but there's nothing wrong with trying to keep my head above water in the meantime.
The ones that really make me mad are the ones that pretend to be "mood enhancing." That is NOT cool. #marketing
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Zombie Ms. Skittles
10/26/09

In reply to Women Across the Globe Gaining Financial Control
Okay, as a young woman under 35 this kind of story makes me feel empowered. I take my earning power very seriously and I am very proud of it. As I have belabored over and over again here, I had to move back in with my mother and step-father due to the shitty economy. They've been having financial troubles due to a custody battle, his unemployment due to work in the financial sector, and her work nearly drying up. The last few months, they've borrowed over $2,000 from me and I bought them a sofa. I've been the only one who could afford to celebrate birthdays and holidays since Christmas and have been buying presents for everyone for this Christmas because they won't be able to afford to do much. Since this all started happening, my status in the household went up dramatically. I suddenly have pull over what we eat and when we eat. I no longer get comments about the things I do or the state of my car/bedroom. I don't even think they're cognizant that they do it, but they treat me differently now that I'm a major financial contributor. #women
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yvanehtnioj
10/26/09

In reply to Women Across the Globe Gaining Financial Control
Factory Girls is amazing. I highly recommend it, it's a great nonfiction book that reads very easily but still goes deep. Also, #moneypowerrespect is the greatest hash tag yet.
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Edited by yvanehtnioj at 10/26/09 5:30 PM yvanehtnioj was starred yvanehtnioj was unstarred

Dirk Anger
10/15/09

In reply to Why Is Marketing To Female Gamers Considered Challenging?
I don't think the "pinkish" approach needs to be explained by stupidity.

I think they're trying to appeal to the tweens in order to get them "hooked", and repeat what they did in the 80s, when most games were designed to appeal to male kids/teens, being all Rambo this, Commando that, Target that, Mission whatnot or sports. That worked very well, and nowadays, the guys who buy a new game every month are those kids (that's my generation), and yes, casual gamers may be mostly girls, but most heavy gamers are not, and they must have thought "hey, let's repeat what we did in the 80s, and maybe in ten years time we'll be selling tons more", because as you say, most girls are casual gamers, who make them less money, which can be considered a marketing failure, if you compare it to what they make with male gamers.
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DolphinsBell
10/14/09

In reply to Why Is Marketing To Female Gamers Considered Challenging?
I guess I'm a loner, and now I feel a bit proud of it :D

Great article. I've been thinking about this for a while, and this solution is so elegant. Yep, "girlz" like games like The Witcher and Resident Evil too, let that make your head spin, marketers.
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