American Eagle Uses Bullshit Holiday to Launch Bullshit Marketing Campaign 

Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s… »9/29/15 4:50pm9/29/15 4:50pm

The Knot's Street Campaign Is a Cute Celebration of Terrible Marriages

Spotted today in Washington Square Park: Evidence of The Knot's New York street campaign, featuring sweet quotes meticulously presented with adorable fonts in Pantone-approved colors. Never mind that this particular piece of marketing is located where there are likely few people planning weddings—let's talk about who,… »3/03/15 3:00pm3/03/15 3:00pm

JC Penney's Drunk Super Bowl Tweet Stunt Was All About 'Narrative'

Last night, JC Penney confounded everyone who follows mid-priced retailers online with a series of tweets that seemed like they were coming from a rambling drunk person. But just like The Village, there's a terrible, totally predictable plot twist that will make you roll your eyes and wish you gone for a nice walk… »2/03/14 9:40am2/03/14 9:40am

Your Guide to Mindfulness, the Next Hot Luxury Marketing Trend

I'm of two minds about mindfulness. Sure, it's a great concept: Stop and smell the genetically modified blue roses every now and again, disconnect, focus on the moment and transcend the frenetic pace of existence. And yet, the idea of mindful living as THE hot marketing trend of 2014 threatens to take a perfectly nice… »1/16/14 4:30pm1/16/14 4:30pm