Straight Outta Compton was one of the top 20 highest-grossing films of 2015 and a lot of that had to do with its marketing. Promotion for the movie was damn near everywhere, including Facebook. But as it turns out, white users saw an entirely different trailer for the film than black and Latino users.
As Abercrombie & Fitch continues to struggle financially, the teen apparel retailer has been desperately searching for new ways to attract customers. The latest tactic: saying goodbye to its signature advertisements depicting shirtless youths groping each other.
Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s…
It’s a tale as old as time: a fast food restaurant and an American fall in love; the American becomes unhealthy and vows to change his or her ways; the fast food restaurant taps experts to ensure its customers aren’t going anywhere; the cycle continues.
Another day, another reminder that packaging is pretty, pretty lies. Specifically, you might want to throttle back on your Kind bar consumption, because those snacks are not actually some magical fruit-and-nut-filled shortcut to wellness.
Buttercup, a three-toed sloth hailing from Costa Rica, is pictured striking a sultry pose on American Apparel’s Earth Day page. “Buttercup has a surprise! Stay tuned,” reads the website.
Spotted today in Washington Square Park: Evidence of The Knot's New York street campaign, featuring sweet quotes meticulously presented with adorable fonts in Pantone-approved colors. Never mind that this particular piece of marketing is located where there are likely few people planning weddings—let's talk about who,…
We are just a week away from the release of the Fifty Shades of Grey film and I really think we all need to take a solid two minutes to remind ourselves that Christian Grey is not, in fact, a real man.
What is privacy again?
By now you've probably seen pretty much everyone everywhere take the Ice Bucket Challenge. But none of them can possibly compare to what Chris Pratt did when he was challenged.
America's favorite Thanksgiving dessert-flavored hot drink is coming back.
Axe™ is a brand of male perfume named after the tool with which most women would like to strike the young men who adorn themselves with Axe™. FYI, gentlemen, Axe™ is now about more than not getting laid.
Most ads for products are cheesy, ridiculous, or insulting as it is. But products specifically targeting women are often uniquely terrible, and this may ring true, in part, because those products are often designed or marketed entirely by men. But how can that still be the case?
Whoever is running Velveeta's social media accounts is going hard after the stoner millenial demographic lately. And it's fantastic.
Photo storage and repurposing site Shutterfly is in a bit of hot water with customers today, after sending an email to many female users congratulating them on the "amazing" accomplishment of "bringing a new life into the world" and dishing out etiquette tips about when it's appropriate to send Thank You cards to…
With everything said and done from last night's Super Bowl, we still have one crucial thing to discuss—which commercial was the big winner?
Last night, JC Penney confounded everyone who follows mid-priced retailers online with a series of tweets that seemed like they were coming from a rambling drunk person. But just like The Village, there's a terrible, totally predictable plot twist that will make you roll your eyes and wish you gone for a nice walk…
I'm of two minds about mindfulness. Sure, it's a great concept: Stop and smell the genetically modified blue roses every now and again, disconnect, focus on the moment and transcend the frenetic pace of existence. And yet, the idea of mindful living as THE hot marketing trend of 2014 threatens to take a perfectly nice…
ArsTechnica writer Casey Johnson this weekend documents some of the silliness, and actual harm, that occurs in the tech world when it comes to designing products for women, and how product designers can avoid it: