JC Penney's Drunk Super Bowl Tweet Stunt Was All About 'Narrative'

Last night, JC Penney confounded everyone who follows mid-priced retailers online with a series of tweets that seemed like they were coming from a rambling drunk person. But just like The Village, there's a terrible, totally predictable plot twist that will make you roll your eyes and wish you gone for a nice walk… » 2/03/14 9:40am 2/03/14 9:40am

Your Guide to Mindfulness, the Next Hot Luxury Marketing Trend

I'm of two minds about mindfulness. Sure, it's a great concept: Stop and smell the genetically modified blue roses every now and again, disconnect, focus on the moment and transcend the frenetic pace of existence. And yet, the idea of mindful living as THE hot marketing trend of 2014 threatens to take a perfectly nice… » 1/16/14 4:30pm 1/16/14 4:30pm

Avoiding Designing Stereotypical Women's Tech Products

ArsTechnica writer Casey Johnson this weekend documents some of the silliness, and actual harm, that occurs in the tech world when it comes to designing products for women, and how product designers can avoid it:
» 12/23/13 8:59pm 12/23/13 8:59pm

Red Stripe Criticized for Marketing Gross Soda Beer to Underage Girls

Red Stripe, that oddly-bottled Jamaican beer your annoying hipster friend is more likely to order after everyone else has ordered some banal domestic brew, has gotten into trouble over its marketing strategy for the cloying new beverage Red Stripe Burst, a raspberry-flavored illness inducer the company is pitching to… » 11/10/13 12:30pm 11/10/13 12:30pm

Here's Virgin America's Surprisingly Fun Safety Video

Virgin America has managed to do the impossible: make it look, for a few minutes, that commercial flights are funky experiences for skinny tie-wearing stylish people having a great time instead of bleak desperate slogs between city outskirts punctuated by elbow fights with surprisingly aggressive Bible-reading… » 10/30/13 11:00am 10/30/13 11:00am

Evil Marketing Study Pinpoints When Women Feel the Ugliest

A new study commissioned by media planning agency PHD has revealed the dates, times and occasions at which U.S. women feel "most vulnerable about their appearance." This is very useful information, says PHD, because it will allow marketers to pinpoint the exact right moments to target female consumers: "Happy Monday, you… » 10/02/13 5:30pm 10/02/13 5:30pm

A Brief History of Tech Companies Talking to Women Like Total Assholes

No matter how far technology might advance, there's always been one little area that the reigning powers-that-be have never quite managed to figure out. Or more specifically, an area they've never quite figured out how to talk to. Tech companies, meet women. And then stop treating them like idiots. » 8/02/13 6:14pm 8/02/13 6:14pm

Let's Bro-ify ALL the Woman Products So Men Won't Feel Like Pussies

We've covered at length the ways in which traditionally "male" fields and products (like pens!) are targeted at women: we ladies, weeping flowers that we are, are often offered a sanitized, delicate — often pink — version of a traditionally male product. The reverse situation is just as telling: when traditionally "female" … » 7/25/13 11:10am 7/25/13 11:10am

Is This Baltimore Sublet the Cutest Craigslist Ad of All Time?

Weird—I hadn't realized until just now how much I want to sublet a $250 room in Baltimore! If the marketing fairy is reading this post, hurry up and give the virtuoso who wrote this Craigslist ad a job. And if any of you are looking for a cheap, cute room in Baltimore, snap this one up so I can live vicariously through … » 6/10/13 8:30pm 6/10/13 8:30pm

Home Builders Stop Using Racist, Gender-Biased Phrase ‘Master Bedroom’

Listen up, future homeowners: unless you want to sound like a politically-incorrect asshole during your next appearance on House Hunters (more of an asshole than you sound when you walk into the kitchen of a shitball house and gasp, “Ooooooo, granite counters!!!!” like a total rube), you’ll want to stop using the… » 4/18/13 9:45pm 4/18/13 9:45pm

New Survey Determines That Wine Adjectives Are Mostly Confusing…

Once, when I was an intrepid young man, I went to a wine bar. I’m not really sure why I went to this wine bar other than someone I was hanging out with suggested it and I, ever eager to consolidate my friendships and stave off the crushing loneliness endemic to the North American twenty-something, said, “Oh, yes let’s… » 4/14/13 11:30am 4/14/13 11:30am