The Knot's Street Campaign Is a Cute Celebration of Terrible Marriages

Spotted today in Washington Square Park: Evidence of The Knot's New York street campaign, featuring sweet quotes meticulously presented with adorable fonts in Pantone-approved colors. Never mind that this particular piece of marketing is located where there are likely few people planning weddings—let's talk about who,… » 3/03/15 3:00pm 3/03/15 3:00pm

JC Penney's Drunk Super Bowl Tweet Stunt Was All About 'Narrative'

Last night, JC Penney confounded everyone who follows mid-priced retailers online with a series of tweets that seemed like they were coming from a rambling drunk person. But just like The Village, there's a terrible, totally predictable plot twist that will make you roll your eyes and wish you gone for a nice walk… » 2/03/14 9:40am 2/03/14 9:40am

Your Guide to Mindfulness, the Next Hot Luxury Marketing Trend

I'm of two minds about mindfulness. Sure, it's a great concept: Stop and smell the genetically modified blue roses every now and again, disconnect, focus on the moment and transcend the frenetic pace of existence. And yet, the idea of mindful living as THE hot marketing trend of 2014 threatens to take a perfectly nice… » 1/16/14 4:30pm 1/16/14 4:30pm

Red Stripe Criticized for Marketing Gross Soda Beer to Underage Girls

Red Stripe, that oddly-bottled Jamaican beer your annoying hipster friend is more likely to order after everyone else has ordered some banal domestic brew, has gotten into trouble over its marketing strategy for the cloying new beverage Red Stripe Burst, a raspberry-flavored illness inducer the company is pitching to… » 11/10/13 12:30pm 11/10/13 12:30pm