Marissa Meyer Wanted the New Yahoo Logo to Have a 'Bit of Whimsy'

Yahoo, a $10 billion company with a hideous logo, had not changed said logo in 18 years. So when CEO Marissa Meyer and a design team set about the task of coming up with a new logo, they had a lot of requirements. » 9/05/13 10:50am 9/05/13 10:50am

The Rio 2016 Logo Will Make You Want to Hold Hands and Sing with the…

If you dislike the idea of the Olympics being represented by logo that looks like a puzzle some mischievous housecat has broken into pieces, then you probably didn't like the London 2012 logo. The great thing about the Olympics, however, is that every four years, new graphic design teams and ad agencies have the… » 8/14/12 10:25pm 8/14/12 10:25pm

Design Experts Weigh In on the 'Trite, Predictable' 2012 Campaign Logos

As the Republicans decide who will represent their party in the upcoming election and President Obama campaigns for a second term, the public is hearing a lot of speeches and political sound bites. But what about the campaign logos emblazoned on podiums, social media pages, and Web sites? What do the candidates'… » 2/07/12 7:15pm 2/07/12 7:15pm

A Handy Guide To Popular Lady-Image Clichés

This gallery of women laughing at their salads illustrates how bizarrely common the image is, especially in advertising and news aimed at women. But what's behind this, and other disturbingly popular lady-images? » 1/06/11 5:45pm 1/06/11 5:45pm

The Starbucks Siren Is The Most Powerful Woman In The World

Starbucks has changed its logo to feature a close up on the Siren, alone, without any lettering. She's a creature who doesn't need to explain herself! » 1/06/11 2:25pm 1/06/11 2:25pm

Why Are Lady Logos All Alike?

Even if you've never purchased the abortion pill Mifeprex, you've seen the logo. Everywhere from yoga studios to charity events, the silhouette of a dancing woman has become the marker of a product designed for women. » 10/07/10 3:33pm 10/07/10 3:33pm

Lady Logos Must Include Ribbons, Squiggles, And Dancing Bodies

In an image-based essay, artist Shana Moulton collects logos from women's health, beauty, and support groups. Here finding: logos for lady groups feature mainly "Squiggles, Trees, Ribbons and Spirals" and other shapes that reinforce gender stereotypes. » 9/22/10 7:21pm 9/22/10 7:21pm