A Badass Challenge to Those Sexist 'Lipstick Myth' Studies

We've written about why the so-called "lipstick effect" — the idea that women buy not-so-expensive luxury products during times of financial hardship — is sexist bullshit, but researchers are still hellbent on figuring out what's up with ladies and makeup and, according to one economist, they're not doing a very good… » 9/04/12 12:50pm 9/04/12 12:50pm

Here's Why The "Lipstick Index" Won't Die, No Matter How Many Times It's…

A new study by researchers at Texas Christian University, the University of Minnesota, the University of Texas at San Antonio and Arizona State University has found that women buy more cosmetics and beauty products during economic recessions — and that they do it because they're trying to attract men with money. » 6/21/12 5:40pm 6/21/12 5:40pm