Soon New Twilight Mini-Movies Will Infest Your Facebook Feed

You thought everyone had moved onto Fifty Shades and the Hunger Games? Incorrect. The folks that made the Twilight movies are back, hungry for more of that sweet, sweet vampire cash. » 10/01/14 10:00am 10/01/14 10:00am

Hunger Games Theme Parks Are Coming and You Can't Stop Them

The execs at Lionsgate, the studio that brought The Hunger Games to theaters, are still working diligently to create theme parks based on the world. Because nothing says "family fun" like teenagers forced by a decadent totalitarian government to fight to the death! » 8/20/14 10:20am 8/20/14 10:20am

Hunger Games Studio Sics Lawyer on Fans Trying to End Hunger

Uh oh. You know what they say: A good deed never goes unpunished. And so, when a bunch of fans of The Hunger Games books partnered with Oxfam to launch a campaign called "Hunger Is Not a Game," it was only a matter of time before they received a strongly worded letter from Lionsgate, the studio behind the movie. » 3/23/12 11:00am 3/23/12 11:00am

Studio Wants Dudes to See The Hunger Games Too

How does a studio attract male audiences to an event movie centered on a strong female lead, an audience that would happily fork over money to see the next Michael Bay transformers movie, Toilet Transformers? This is the great riddle currently vexing marketing analysts. » 3/11/12 3:00pm 3/11/12 3:00pm

Precious Coming To A Town Near You… Eventually

Precious — only in four cities right now — will expand to 175 venues this weekend, and should be in 600-700 theaters nationwide on Nov. 20. "This isn't a sprint for us, it's a marathon," the distributor says. [The Wrap] » 11/11/09 10:20am 11/11/09 10:20am

How To Market A Chick Flick: Add Heels & "Tug At The Ovaries"

There's an epic piece in this week's New Yorker that's worth your while, and reveals what Hollywood movie marketers think about you: » 1/15/09 3:00pm 1/15/09 3:00pm