<

Lego Helps Little Girls Dream Big—About Face Shapes and Great Haircuts

So much for the punk rock Lego movie message of not following the instructions: In a recent edition of the Lego Club mag, the company ran a spread featuring beauty tips for five year olds, establishing for girls who've not yet learned to read that the only good face shape is oval. Et tu, Brute? » 3/20/15 3:20pm 3/20/15 3:20pm

Lego Rejected This Flawless Female Supreme Court Justice Set; We Object!

Artist Maia Weinstock has created a set of Legos celebrating the four women who have served on the Supreme Court–Sandra Day O'Connor, Ruth Bader Ginsburg, Sonia Sotomayor and Elena Kagan–and they are very cool. The only downside is that they are not available to preorder for the upcoming holiday season. » 3/10/15 3:15pm 3/10/15 3:15pm

Goodbye, Barbie: Lego Dethrones Mattel As the World's Top Toymaker

Please keep Barbie, Ken and Skipper in your prayers because it isn't going so well for the famous family: Lego has just surged past Mattel as the world's largest producer of small tchotchkes that are easily lost and hurt like the very devil when you step on them in the middle of the night. » 9/04/14 4:10pm 9/04/14 4:10pm

'Lego Movie 2' Filmmaker Wants More Badass Females in the Sequel

As we all know, The Lego Movie is hands down, one of the greatest movies ever made in the history of all time and that is not up for debate, so please don't even try. But that doesn't mean one of the people behind the $400 million blockbuster is satisfied, at least not when it comes to the movie's depiction of women. » 4/09/14 11:32pm 4/09/14 11:32pm

Golden Girls Legos Are the Best Presents That Don't Exist (Yet)

Think of all the hilarious scenarios you could create with a Lego version of The Golden Girls kitchen. You could even start a Lego Golden Girls web series about how the gals all got trapped Childsplay-style in their Lego avatars, and now terrorize unsuspecting children with clever quips about being old. » 12/22/13 6:00pm 12/22/13 6:00pm

Girly Legos Are Officially a Success. Now What?

We already knew that sales of Lego Friends — the company's uber-girly and uber-controversial series, which offers, among other gendered features, a "Butterfly Beauty Shop" and a a fashion designer workshop in what Anita Sarkeesian once called a "pastel-colored, gender-segregated, stereotypically female suburban… » 8/31/12 11:10am 8/31/12 11:10am

There's Still Hope: Maybe LEGOs for Girls Don't Have to Suck

Lego's "Lego Friends" set, aimed at "the other 50 percent of the world's children" — meaning girls, but only girls who enjoy clubbing, shopping, tanning, and hanging out at the "Butterfly Beauty Shop," whatever that is — has received widespread criticism for reinforcing the pinkest, girliest gender stereotypes. (The… » 5/28/12 1:00pm 5/28/12 1:00pm