It's Okay That Girly Legos Are a Hit

Lego is having the best year ever and it's all because girls want to pretend-shop, beautify, and pet puppies during playtime: the company said today that its sales soared 25 percent last year thanks in part to its new "Lego Friends" series of very pink and girly building blocks. » 2/21/13 3:20pm 2/21/13 3:20pm

Girly Legos Are Officially a Success. Now What?

We already knew that sales of Lego Friends — the company's uber-girly and uber-controversial series, which offers, among other gendered features, a "Butterfly Beauty Shop" and a a fashion designer workshop in what Anita Sarkeesian once called a "pastel-colored, gender-segregated, stereotypically female suburban paradise" — … » 8/31/12 11:10am 8/31/12 11:10am

Girly Lego Sucks, But It's Selling Like Hotcakes

In the six weeks since Lego launched their controversial (and pink) Friends line aimed at young girls, pushback has been strong. But sales are strong as well, and the company's response to criticism has been consistently clumsy, exacerbating rather than calming the problem — a problem, of course, that they fail to see. … » 2/07/12 1:20pm 2/07/12 1:20pm

Lego Targets Girls With Pink Blocks, Cute Figures, & No Creativity

Lego is universally beloved because it's a toy that's fun and surreptitiously educational. Instead of just allowing kids to reenact scenes from superhero movies or shoot their sister with a foam dart, Lego bricks let children develop their motor skills, solve problems, and use their imaginations to create anything they … » 12/15/11 3:10pm 12/15/11 3:10pm