Sienna is a 9-year-old from London whose Lego set design will be sold in stores starting September 1. She is also incredibly calming in her no-nonsense approach to envisioning your dream world and BUILDING it, folks!
We’ve been hearing a whole lot about the Iowa Caucuses, but often with little context about how that process actually works. Vermont Public Radio has put together an entertaining short that explains the process, in Lego.
Hey, folks! Sorry to dispense with my normal nonsense, but I got a really important letter that I‘m very excited to share. I don’t get a ton of letters dealing with real issues, but I’m always happy to try to help. If you only read this for silliness, don’t worry—there’s still an insane Mad Max theory and the world’s…
This photo of a note to parents, purportedly printed on a pamphlet included in a LEGO set from the 1970s, has been making laps around the Internet. The legitimacy of the note, which is noteworthy for its egalitarian tone, has been called into question – but we can now confirm its authenticity.
Lego has announced that it will launch science-themed play sets featuring female scientists and their lab tools. The series was chosen as the latest winner of Legos Ideas—in which people can submit and vote on proposals for play sets they'd like the toy company to sell—and comes on the heels of criticism surrounding…
Could this fan-created female scientist set help Lego fix some of its gender gap issues?
A seven-year-old girl named Charlotte has taken LEGO to task for not only making more "boy people" than "lego girls," but sending the former on adventures while the latter "sit at home."
If you don't care about the Mileys and the Biebers like most sane humans of this world, one of the most iconic music videos to you is probably Michael Jackson's Thriller. Or maybe Billie Jean. Or is it Smooth Criminal? Beat It? Actually, it can be five more MJ creations. But Thriller is somethin'. And it's even more…
She carries two small Erlenmeyer flasks and a bright, cheerful smile. She's the first of her kind and she's positively delightful! This weekend Lego unveiled their Minifigure Series 11 and the stand-out is the female scientist. This is Prof. Bodin, the minifig who's breaking the brick ceiling.
Meet Christina Stephens, an occupational therapist, amputee, and the coolest person you've ever or never met. Now, let's watch her build herself a prosthetic leg totally out of LEGO. Fucking awesome.
Game of Thrones' and Lego fans rejoice: Eddard Stark, Arya, the Mother of Dragons—sadly with only one baby dragon—John Snow and Tyrion Lannister can be all yours in precious minifig form for $70, a price that will feel something between the Red Wedding and Theon Greyjoy's torture to your credit card.
Japanese artist Rie Hosokai, of Daisy Balloon, created this amazing piece of high Lego fashion for Tokyo's "Piece of Peace" charity exhibit at the Parco Museum. Structurally it's simply stunning (albeit a bit Disney Princessy). The construction, contour and shape are based on Hosokai's balloon dress. As an item of…
Yo, LEGO execs: I don't know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here's a gift from the past to help you shape the ads of the future!
Lego is having the best year ever and it's all because girls want to pretend-shop, beautify, and pet puppies during playtime: the company said today that its sales soared 25 percent last year thanks in part to its new "Lego Friends" series of very pink and girly building blocks.
We've been talking a lot about Lego Friends, the new Legos for girls that, while remarkably boring, happen to be selling very well. It's frustrating to see advertisers and toy manufacturers decide what should interest girls and what should interest boys, but it's also interesting to see how they do it.
In the six weeks since Lego launched their controversial (and pink) Friends line aimed at young girls, pushback has been strong. But sales are strong as well, and the company's response to criticism has been consistently clumsy, exacerbating rather than calming the problem — a problem, of course, that they fail to…
Lego is universally beloved because it's a toy that's fun and surreptitiously educational. Instead of just allowing kids to reenact scenes from superhero movies or shoot their sister with a foam dart, Lego bricks let children develop their motor skills, solve problems, and use their imaginations to create anything…
If you've ever wanted to live in an extremely uncomfortable but easily renovated home, now's your chance: a house made completely of LEGOs is being built by James May in Surrey, England, using over 3.5 million blocks.
Legoland in California has created an intricate model of the inauguration using thousands of Lego bricks, complete with a model White House, motorcade, and lines for the port-a-potties.