It's Okay That Girly Legos Are a Hit

Lego is having the best year ever and it's all because girls want to pretend-shop, beautify, and pet puppies during playtime: the company said today that its sales soared 25 percent last year thanks in part to its new "Lego Friends" series of very pink and girly building blocks.

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Let's Swap the Audio for Girls' and Boys' Lego Commercials and See What…

We've been talking a lot about Lego Friends, the new Legos for girls that, while remarkably boring, happen to be selling very well. It's frustrating to see advertisers and toy manufacturers decide what should interest girls and what should interest boys, but it's also interesting to see how they do it.

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Girly Lego Sucks, But It's Selling Like Hotcakes

In the six weeks since Lego launched their controversial (and pink) Friends line aimed at young girls, pushback has been strong. But sales are strong as well, and the company's response to criticism has been consistently clumsy, exacerbating rather than calming the problem — a problem, of course, that they fail to see. …

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Lego Targets Girls With Pink Blocks, Cute Figures, & No Creativity

Lego is universally beloved because it's a toy that's fun and surreptitiously educational. Instead of just allowing kids to reenact scenes from superhero movies or shoot their sister with a foam dart, Lego bricks let children develop their motor skills, solve problems, and use their imaginations to create anything they …

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Thierry Mugler To Make Beyonce His Angel?

  • Apparently Thierry Mugler's doing Beyonce's tour costumes. This could go in one of two directions. [Style.com]
  • Diddy: “I’m only about five minutes late because I was running around and spraying people." We think he's talking about his new "I Am King" fragrance — a monarch's gotta mark his territory! [WWD]
  • Let's continue to …
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We Laughed, We Cried, And Now It's Time To Lego

It's been an extraordinary week. We've watched the first African-American president give his acceptance speech to a crowd of thousands in Chicago, watched him give his first press conference as President-elect, and watched our country's reputation rebound across the globe, as America finally seemed to do something… Read…
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