Female Minifig Set Under Consideration for Production By Lego
Could this fan-created female scientist set help Lego fix some of its gender gap issues?
LEGO Gets Told Off by a Seven-Year-Old Girl
A seven-year-old girl named Charlotte has taken LEGO to task for not only making more "boy people" than "lego girls," but sending the former on adventures while the latter "sit at home."
Michael Jackson's Thriller Epically Performed with Stop-Motion Lego
If you don't care about the Mileys and the Biebers like most sane humans of this world, one of the most iconic music videos to you is probably Michael Jackson's Thriller. Or maybe Billie Jean. Or is it Smooth Criminal? Beat It? Actually, it can be five more MJ creations. But Thriller is somethin'. And it's even more…
Meet the First Female Lego Minifig Scientist
She carries two small Erlenmeyer flasks and a bright, cheerful smile. She's the first of her kind and she's positively delightful! This weekend Lego unveiled their Minifigure Series 11 and the stand-out is the female scientist. This is Prof. Bodin, the minifig who's breaking the brick ceiling.
Watch This Woman Build Herself a Prosthetic Leg with LEGO
Meet Christina Stephens, an occupational therapist, amputee, and the coolest person you've ever or never met. Now, let's watch her build herself a prosthetic leg totally out of LEGO. Fucking awesome.
These Great Lego Game of Thrones Minifigs Are Now for Sale
Game of Thrones' and Lego fans rejoice: Eddard Stark, Arya, the Mother of Dragons—sadly with only one baby dragon—John Snow and Tyrion Lannister can be all yours in precious minifig form for $70, a price that will feel something between the Red Wedding and Theon Greyjoy's torture to your credit card.
It'll Take Months to Get a Bride Out of This Lego Wedding Dress
Japanese artist Rie Hosokai, of Daisy Balloon, created this amazing piece of high Lego fashion for Tokyo's "Piece of Peace" charity exhibit at the Parco Museum. Structurally it's simply stunning (albeit a bit Disney Princessy). The construction, contour and shape are based on Hosokai's balloon dress. As an item of haute …
This Is the World's Greatest LEGO Ad
Yo, LEGO execs: I don't know if you can hear me from your plastic thrones deep within Mordor (LEGOLAND Edition), but here's a gift from the past to help you shape the ads of the future!
It's Okay That Girly Legos Are a Hit
Lego is having the best year ever and it's all because girls want to pretend-shop, beautify, and pet puppies during playtime: the company said today that its sales soared 25 percent last year thanks in part to its new "Lego Friends" series of very pink and girly building blocks.
Let's Swap the Audio for Girls' and Boys' Lego Commercials and See What…
We've been talking a lot about Lego Friends, the new Legos for girls that, while remarkably boring, happen to be selling very well. It's frustrating to see advertisers and toy manufacturers decide what should interest girls and what should interest boys, but it's also interesting to see how they do it.
Girly Lego Sucks, But It's Selling Like Hotcakes
In the six weeks since Lego launched their controversial (and pink) Friends line aimed at young girls, pushback has been strong. But sales are strong as well, and the company's response to criticism has been consistently clumsy, exacerbating rather than calming the problem — a problem, of course, that they fail to see. …
Lego Targets Girls With Pink Blocks, Cute Figures, & No Creativity
Lego is universally beloved because it's a toy that's fun and surreptitiously educational. Instead of just allowing kids to reenact scenes from superhero movies or shoot their sister with a foam dart, Lego bricks let children develop their motor skills, solve problems, and use their imaginations to create anything they …
A Lego By Any Other Name
The Morning News compiled a chart of different families' Lego nomenclature, so next time you're building a Lego masterpiece your friend won't hand you a "two-piece one stud" when you clearly asked for a "one piece." [Morning News via Buzzfeed]
Zack The LEGO Maniac Rejoices As Plans To Build A LEGO House Move…
If you've ever wanted to live in an extremely uncomfortable but easily renovated home, now's your chance: a house made completely of LEGOs is being built by James May in Surrey, England, using over 3.5 million blocks.
4" Obama To Be Sworn In As President Of Legoland
Legoland in California has created an intricate model of the inauguration using thousands of Lego bricks, complete with a model White House, motorcade, and lines for the port-a-potties.
Thierry Mugler To Make Beyonce His Angel?
- Apparently Thierry Mugler's doing Beyonce's tour costumes. This could go in one of two directions. [Style.com]
- Diddy: “I’m only about five minutes late because I was running around and spraying people." We think he's talking about his new "I Am King" fragrance — a monarch's gotta mark his territory! [WWD]
- Let's…
We Laughed, We Cried, And Now It's Time To Lego
It's been an extraordinary week. We've watched the first African-American president give his acceptance speech to a crowd of thousands in Chicago, watched him give his first press conference as President-elect, and watched our country's reputation rebound across the globe, as America finally seemed to do something…
Polar Bear Still Stuck In Milwaukee Moat • Swedes Criticize Gender…
• Zookeepers at the Milwaukee County Zoo are attempting to
lure Zero the polar bear out of the moat surrounding his habitat after he fell in the moat on October 13. • A Wisconsin man needed in his head after his wife tied him to the bed and pummeled him with a dumbbell on Monday night after he refused to lower his…
Blockbusters
Here's exactly what your small child should be playing with: an
Amy Winehouse Lego . For its 30th anniversary, the plastic brick-manufacturer has decided to render Winehouse, Madge, Posh, Brangelina and other such wholesome staples of contempo culture in boxy plastic. Although maybe the most horrifying things we've…
Toy Story
The CEO of Lego claims the building block company has trouble conquering the chicks. "We'll never stop trying," Jorgen V. Knudstorp says. "I think there is something that genetically skews us towards boys, but we can do better." The company will launch an online Lego Universe next year, hoping to appeal to children who…