Lupita Nyong'o's first ad for Lacome has been released and the World's Most Beautiful Person holds on to her crown for yet another day.

The figurative ink on Lupita Nyong'o's new Lancôme contract is not even dry, but there's already the scent of backlash in the air. It's hard to think of anyone who could actually dislike the 12 Years a Slave actress (the closest one can come would be "cautiously appreciative"), let alone despise her.

The U.S. Food and Drug administration has sent an official warning to Lancôme's parent company, L'Oreal—previously guilty of Photoshopping the crap out of Julia Roberts, among other offenses—for making extreme, probably hyperbolic promises in their advertisements for certain anti-aging skin products.

The new James Bond 007 fragrance debuts at Harrods next month, coinciding with the 50th anniversary of the James Bond film franchise, and release of the 23rd Bond film, Skyfall (which hits theaters in the US in November). Because nothing says "secret spy" like having your agency code number on a fragrance bottle. So,…

Britain's Advertising Standards Authority has banned two ads featuring Julia Roberts and Christy Turlington for misleading consumers by being overly airbrushed. It had to come to its conclusion without before-and-after shots, since apparently Roberts has stipulated in her contract that no unairbrushed shots can be…

Let it never be said that celebrities don't pull their weight when they sign on to shill for luxury brands, that they just show up and cash a paycheck for a few mil. Emma Watson did basically everything when it came time to be a face of a new Lancôme perfume, you guys! First, "I helped choose the color of the rose,"…

[On the set of a Lancôme ad directed by Mario Testino. Paris, March 15. Image via Splash.]

• Karl Lagerfeld gave the Pirelli calendar — which traditionally features "artistic" nude shots of top models — the theme of ancient Greek and Roman mythology. And he added one (clothed) Julianne Moore and, a Pirelli first, several (unclothed) men. [Telegraph]

• Want free jeans? Don't mind handing a corporation access to your personal data and real-time location? Gap will give away 10,000 pairs of jeans to Facebook fans who "check in" to its stores on an as-yet-unannounced date tomorrow. [Fashionista]

Self-adjusting skin cream. Intelligent foundation. Prosthetic cheek pads. All these and more are the future of cosmetics, if companies like Lancôme and Clarins are to be believed — and what a weird, Technicolor future it is.

• Julia Roberts' original deal with Lancôme, signed last December, was rumored to be worth up to $20 million. Now that the actress is renewing for five more years, she's said to be earning a cool $50 million. [Daily Mail]

• American Apparel has received yet another delisting warning from the New York Stock Exchange. The troubled company has been late filing its first two quarterly reports, and recently had its auditors quit. Its stock is currently trading at 0.71 [WWD]

• Naomi Campbell, Iman, and Liya Kebede grace the cover of Essence's 40th anniversary September issue. [Fashion Bomb Daily]
• Two retail bigwigs got into a wee fight about how much of Martha Stewart's products they each sell. [P6]

• In a shocking turn of events, Julia Roberts was airbrushed down to her (now disappeared) pores for her first Lancôme ad. [Daily Mail]
• Louis Vuitton's fanny pack is exactly as hideous as you'd expect — and costs $1,970. [TLF]

• Penelope Cruz is replacing Kate Winslet as the face of Lancôme's fragrance Trésor. [People]
• And Diane Kruger will be the face of a new Calvin Klein scent, Beauty. Kruger is accompanying Francisco Costa to the Met Ball, too. [WWD]

• In case you might have forgotten their existence, the Kardashian sisters would like to remind you that they have not only a Bebe clothing line, but also a jewelry collection. It is, says Kim, "inspired by our Armenian heritage." [People]

• Britney Spears is returning as the face of Candie's, minus the pink spray-painted haybales. [People]
• Julia Roberts is in Paris for a week, shooting advertising for her previously-announced Lancôme contract. The endorsement deal is worth a reported $20 million. [Radaronline]

• Julia Roberts will become a face of Lancôme, appearing in ads beginning early next year. Roberts earns up to $20 million per film, and could realize a similar amount from her first major beauty contract; the company won't say. [WWD]

• Britney Spears' second trip out the gate for Candie's is an equestrian-themed acid-trip Photoshopped to ridiculousness. [DListed]
• No Shit Headline Of The Day: "New Report Sees Luxury Struggling." [WWD]