As we've covered before, Kotex were launched onto the American market in the early 20s with callbacks to World War I. A few decades later, they were taking a more conventional approach: needling at your social anxieties. Girls in the know get Kotex; girls without a fucking clue about how to act use some other brand!
Well, here is a strange piece of history: A short animated film made by Walt Disney for Kotex, explaining menstruation. The fuck?
At this point, ads for [adjusts bifocals, clears throat] "feminine products" are so cliche that Always has broken down and started doing Dove-style empowerment marketing in the hopes of standing out. How many ways can you market tampons and pads, which are pretty much all the same shit anyway?
Tampax "believes in a world where women can live without limits," according to the feminine care product line's Facebook page. So why is its new line of "Radiant" tampons so obnoxiously retrograde?
On Monday, Jan. 7, the benevolent corporate entity known as Kimberly-Clark will launch an ad campaign for its U by Kotex brand that unabashedly discusses the sundry myths shrouding ladyparts. "Generation Know", which was devised in part by Ogivly & Mather, will feature 30- and 15-second TV spots in which young women…
Here's a tale that will make you instinctively cross your legs at the ankles and do an involuntary Kegel — a woman who discovered that her unused Kotex tampons were covered in mysterious black spots was told by the manufacturer that she should cool her jets because the substance on her tampons was harmless bread mold.…
Okay, it's only Monday, so it's entirely possible that something more awful than Kotex contaminated with the bacterium Enterobacter sakazakii could come down the pike. But we hope not.
We've had some time to process Kotex's introduction of pads with pretty designs for women to bleed all over, but we weren't aware that the limited-edition "Designer Series" also includes tampons. Kristi Bryant, a Kimberly-Clark design manager, says the new line is an "extension of today's young women's personal…
Do you ever look at your maxipad (should you use them) and think, if only this were a little more... Poptimistic?
Menstruation has always been marketed as a very personal thing, a magical moment when a woman's uterus whispers sweet nothings captured by a special, pillowy product. Or so the average period-products commercial would have you believe.
Did you know that when you're menstruating you're no longer dainty? That's the gist of this vintage Kotex ad. "8 in 10 women of the better classes have adopted it," the copy sniffs. Wow. (Click picture to enlarge.) [Feministing]