The Honda Fit She's Should Never Have Existed And It's Already DeadKat Callahan (鮎川きお)9/20/14 12:21pm35226EditPromoteGo to permalinkLet's be honest, car makers do have a nasty habit of marketing against their brand philosophies. None pisses me off more than the Honda Fit She's. A Honda "for women" women didn't want. I don't care if it was designed by a female Honda executive. It's still sexist as hell.