The Honda Fit She's Should Never Have Existed And It's Already Dead

Let's be honest, car makers do have a nasty habit of marketing against their brand philosophies. None pisses me off more than the Honda Fit She's. A Honda "for women" women didn't want. I don't care if it was designed by a female Honda executive. It's still sexist as hell. » 9/20/14 3:14pm 9/20/14 3:14pm

Forget MLK, Let's Go Shopping!

Martin Luther King Day should be one of reflection and service, but for stores like the Gap, it's a chance to clean up with sales. This phenomenon isn't new, but it might say more about the desperation of the retail industry rather than American disregard of Martin Luther King Jr.'s legacy of tolerance and equal… » 1/20/14 12:40pm 1/20/14 12:40pm

Honda Made a Car Just for Dumb-Dumb Lady Drivers

Sweet delicate lady flowers, now that you have finally mastered the art of pedaling your velocipede without showing your bloomers and fainting on the road, do you not think it's time for you to try operating the great and powerful automobile? I know: Vehicles are terribly loud and masculine, what with their engines,… » 11/02/12 11:10am 11/02/12 11:10am

Vintage Honda Ad: A Cheap Car Means You Can Afford to Buy Women!

The less you spend on a car, the more you can spend on other things — "things" named Michelle, Tammy and Allison. [Vintage Ads] » 10/29/09 11:30am 10/29/09 11:30am

Driven Crazy

Honda has published a guide for female Japanese drivers.Their pamphlet (in Japanese) will "erase all your fears about driving," the car maker claims. Assuming you have any, that is. "We would like to let all women know how to drive safely. We would like to minimize accidents of women drivers," a Honda spokesman said.… » 3/11/08 12:45pm 3/11/08 12:45pm