H&M Sister Brand Shoots Fall Campaign With Transgender Models and Team

& Other Stories, the sister store to mass retailer H&M, just launched their fall campaign which stars transgender models Hari Nef and Valentijn De Hingh. The photoshoot was also produced by a team made up of creatives who identify as transgender, including photographer Amos Mac, stylist Love Bailey and makeup artist… »8/15/15 6:30pm8/15/15 6:30pm

H&M Is Breaking Into Beauty

The beauty industry racks up tens of billions of dollars in the US alone, and H&M is looking to get a bite of that: starting in September, the fast-fashion retailer will begin carrying house brand beauty products, spanning everything from primers to lipsticks to nail polishes with an initial launch of 700 pieces,… »5/12/15 11:30am5/12/15 11:30am

H&M's Coachella Line is Everything Wrong with 'Coachella Style'

Fashion, at its best, is about fantasy. And at its worst—it's about that, too. It fails in the moments where the concept of something supersedes its functionality, its aesthetic merit, or both. Fantasy, if half-baked and gestural, can be fashion's undoing. This is nowhere more apparent than in H&M's recently released »3/24/15 5:32pm3/24/15 5:32pm

Here's Gisele Bundchen Breathily Singing a Rock 'n' Roll Classic

To launch the summer 2013 collection, H&M hired Beyoncé to model and sing. Now, for fall, the retailer has hired Gisele Bundchen. Of course, these days, it's just not enough to be a beautiful leggy supermodel: H&M asked Gisele to sing, too. She's not bad! True, the Kinks' "All Day and All of the Night" is a wee bit… »9/03/13 3:40pm9/03/13 3:40pm

H&M Shows Collection On Plus-Size Model, Doesn't Make a Big Deal Of It

If you go to H&M's women's wear homepage right now, you'll see something a little unusual. The megachain is highlighting its new seasonal deliveries on its homepage — "Casual Classics," "Style Update: Black & White," "New Looks April," so much so ordinary. But then there's the "Beachwear" collection. »4/29/13 5:00pm4/29/13 5:00pm