Can Mariah Help Celebriscent Industry Shake Off Its Doldroms?

  • The more celebs who launch perfumes, the worse they all smell, apparently. Sales of the celebrity stink fell 17% last year. Can Mariah Carey save the celebrity-olfactory complex? 80% of white women and 90% of black women view Mimi favorably, according to surveys. Which is really the only important thing when we're…
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