Thinx Underwear and the MTA May Have Called a Truce Over the Word 'Period'

Earlier this week, the “period-proof” panties company Thinx and New York City’s Metropolitan Transit Authority seemed to be at odds over the use of the word “period” in some new subway ads. Now the MTA has retreated a bit—the flailing corporation just takes forever to make decisions.
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'Period' Is Too Much for Subway Ads, Says MTA, But Cleavage-Heavy Implant Ads Are A-OK

New York City has rules for their subway ads, which can’t look too racy. And a set of new ads by Thinx, a company peddling knickers for women who’d like the option of forgoing pads and tampons during menstruation, have proven to be just too much for NYC’s (inconsistently) prim sensibilities. »10/21/15 6:50pm10/21/15 6:50pm