Though the magazine’s shuttering has been all but a sure thing for months now, it’s now official: Mashable reports that Lucky magazine stopped publishing content as of Friday, and that the entirety of the editorial staff has been laid off.
A few weeks ago, the New York Times trolled us all by suggesting that we ruin perfectly lovely guacamole by adding peas. “Abomination!”, the internet justly cried. But pea guac has found at least one admirer: former Lucky EIC and new Instagram employee, Eva Chen.
A few months after leaving the sinking ship that is Lucky magazine, Eva Chen has a new gig: she’s now the Head of Fashion Partnerships at Instagram.
After reports leaked this weekend that Lucky and their new Lucky Group would be shut down completely, now it seems like just the magazine will cease printing, but that the digital arm of the brand will continue. Or something.
After a tumultuous few years, Lucky magazine is leaving Condé Nast and teaming up with BeachMint (the ecommerce company responsible for websites like StyleMint and JewelMint), to become "a wholly independent entity" called The Lucky Group.
Page Six is reporting that Condé Nast is considering shutting down Lucky Magazine. What?
The title of this post should just be one of those infinite emoticon sad faces. Because this is just SO SAD .
At 235 pages, the September issue of Lucky magazine is not as weighty as some other publications (Vogue is 902 pages, and we'll deal with that later), but fashion fiends should be pleased with the upbeat direction new editor-in-chief Eva Chen is taking.
