Dove's New Diversity in Bottle Shapes Campaign Is Hilariously Stupid
Dove is running out of ideas.
Here Is My Secret to Smelling Kinda Good
Last week my coworker and friend Julianne Escobedo Shepherd slid into my Slack DMs and asked a question no one has ever asked me before. “Do you like smelling good?” Though I consider myself to be a relatively clean person—I shower daily, use Listerine, and don’t wear dirty clothes—I don’t necessarily approach…
Your Friends at Dove Want You to Know It's Totally Fine You're Not a Perfect Mom
After a decade of telling women that they are beautiful just like they are— don’t worry about those lumpy thighs, dear, you should feel good about yourself anyway—Dove is getting into the baby-care market with assurances that there’s no such thing as a perfect mother so don’t worry about that one thing you do that…
Unilever Has Sworn to Remove Gender Stereotypes From Their Ads
Unilever has considently won awards and taken over my Facebook timeline with advertisements like the one above for Dove, in which women are forced to confront the low self-esteem embedded in their psyches by advertisements.
Dove Encourages You to Hand Your Husband a Pee-Soaked Pregnancy Test, Aw
Any good advertiser these days is aware of the intimate tie between heartstrings and purse strings, which is why Dove is trying to get men to buy their deodorant or whatever with a new ad in which women hand their partners positive pregnancy tests. Everyone cries excitedly. Piano music soars. This is getting to be too…
Nivea to Dove: Bitch U Can't Be Blue, Blue Is My Thing
This just in: two powerhouse beauty brands are in the dumbest fight ever.
Dove Ignores Petition Asking It to Label Photoshopped Ads
A new petition seeks to make Dove, the company behind the "Real Beauty" campaign, more accountable for labeling manipulated images in advertising but the company's not having it.
Dove Doesn't Want You to Forget About Dads
Taking their #Real[InsertOtherWordsHere] campaign one step further, Dove wants to do the unthinkable and celebrate fathers this Father's Day.
Spot-On Dove Parody Shows Women They're Not Hideous Monsters
After years of being manipulated by their cloying ads presented as real social experiments, many women have finally had enough of Dove's mawkish #TrueBeauty push. Which is why this spot-on parody of the campaign couldn't be more timely.
Dove's Latest Commercial Is Their Most Bullshit Yet
Dove has moved their marketing strategy away from merely using "Real Women" as models and towards manipulating "Real Women" as part of totally unscientific experiments that prove nothing. The latest iteration of this project is Dove Patches, a patch for your arm full of a magic substance that makes you feel more…
How to Love Your Armpits and Other Unsung Parts of Your Gross Body
Confession: Don't be jealous, but I am totally fine with my armpits. Call me an arrogant rube, call me body-shame ignorant, but prior to the Dove campaign to beautify the pits, I didn't even know I was supposed to hate them. Now I refuse to hate them so that I might one day grow to love them — that's what passes…
Beauty Companies Love to 'Empower' Women, Over and Over and Over Again
This week, Soledad O'Brien announced that her O'Brien Raymond Starfish Foundation would be teaming up with CoverGirl cosmetics to produce a series of documentaries as part of their "Girls Can" movement. For O'Brien, Girls Can is an way to help empower young women. For CoverGirl, it's the perfect way to convince young…
Dove Calls New Jersey 'The Armpit Of America' But, Like, as a Compliment
Sometimes advertising agencies get creative and it’s great. Other times, the sentiment might be there but the message makes you say, "Wait, what?" Enter Dove’s new deodorant campaign in the Garden State.
Using Products Made for the Opposite Sex Results in Shame and Cooties
Do you ever feel isolated, lonely or on the receiving end of a generalized cultural disapproval you can't quite pinpoint? Do you ever get the feeling the products you use and love are not really "meant" for "you"? Do you ever passively wait for the man or woman in your life to purchase a product that isn't actually…
Forever Misguided, Dove Wants to Know Why You're So ‘Camera Shy’
"Why are women so camera shy?" I dunno, maybe because we don't want to look pleasingly pretty just because you want us to? Because we're constantly asked to smile on command, even at work and by complete strangers on the street, and called "bitch" if we're not in the mood? Because we don't feel like performing right…
Here's Why 'Real Beauty' Advertising Campaigns Are Garbage
British tabloid The Sun wants women to realize how beautiful they truly are by posing for the paper in a thong so they can rate their own naked bodies — and be judged by a panel of men, natch — for a piece on how we ladies are "overly negative on ourselves" but "needn't be." Gee, wonder why that is!
Men Discover They Really Don’t Look Like Movie Stars, Erupt in Tears
By now, most of us have seen Dove’s “Sketches” video wherein several unsuspecting women describe to a sketch artist how thoroughly hideous they believe their faces truly are (spoiler alert: it’s totally not true). “Sketches,” however, seems to come from as sincere a place as anything created on behalf of a giant…
Dove Chocolate Wants to Know If This Voiceover Sounds Ridiculous When Kevin Hart Shouts It
Dove Chocolate advertising masterminds Fred Armisen and Bill Hader want to know: are you more likely to tamp some Dove chocolates down your food pipe if a serene white lady is telling you to do it? Or would you rather have Kevin Hart shout chocolate endorsements at you while you watch molten chocolate being drizzled…
Dove Lays Eggs On Guy's Car, He's Totally Sweet About It
When a guy named Trevor Maltby left his car at the Cairns International Airport in Australia to go on a six-day business trip, he returned to find a small bird perched on top of a tiny nest on the windshield wiper blade of his Audi hatchback. This is one of the few occurrences in life that is both A) a really good…
