Taking their #Real[InsertOtherWordsHere] campaign one step further, Dove wants to do the unthinkable and celebrate fathers this Father's Day. » 6/11/14 3:45pm 6/11/14 3:45pm

After years of being manipulated by their cloying ads presented as real social experiments, many women have finally had enough of Dove's mawkish #TrueBeauty push. Which is why this spot-on parody of the campaign couldn't be more timely. » 4/22/14 11:40am 4/22/14 11:40am

Confession: Don't be jealous, but I am totally fine with my armpits. Call me an arrogant rube, call me body-shame ignorant, but prior to the Dove campaign to beautify the pits, I didn't even know I was supposed to hate them. Now I refuse to hate them so that I might one day grow to love them — that's what passes… » 3/05/14 2:40pm 3/05/14 2:40pm

Sometimes advertising agencies get creative and it’s great. Other times, the sentiment might be there but the message makes you say, "Wait, what?" Enter Dove’s new deodorant campaign in the Garden State. » 2/28/14 10:20am 2/28/14 10:20am

"Why are women so camera shy?" I dunno, maybe because we don't want to look pleasingly pretty just because you want us to? Because we're constantly asked to smile on command, even at work and by complete strangers on the street, and called "bitch" if we're not in the mood? Because we don't feel like performing right… » 7/02/13 7:00pm 7/02/13 7:00pm

By now, most of us have seen Dove’s “Sketches” video wherein several unsuspecting women describe to a sketch artist how thoroughly hideous they believe their faces truly are (spoiler alert: it’s totally not true). “Sketches,” however, seems to come from as sincere a place as anything created on behalf of a giant… » 4/18/13 11:55pm 4/18/13 11:55pm

Dove Chocolate advertising masterminds Fred Armisen and Bill Hader want to know: are you more likely to tamp some Dove chocolates down your food pipe if a serene white lady is telling you to do it? Or would you rather have Kevin Hart shout chocolate endorsements at you while you watch molten chocolate being drizzled… » 3/03/13 12:00pm 3/03/13 12:00pm

When a guy named Trevor Maltby left his car at the Cairns International Airport in Australia to go on a six-day business trip, he returned to find a small bird perched on top of a tiny nest on the windshield wiper blade of his Audi hatchback. This is one of the few occurrences in life that is both A) a really good… » 2/23/13 4:00pm 2/23/13 4:00pm

Dove had positioned itself as being morally superior to other health and beauty brands after launching its legendary Campaign for Real Beauty in 2004 and its non-profit efforts to promote self-esteem in young girls. As far as corporations go, Dove seemed like a good one—or at least better than others—with a positive… » 2/19/13 6:40pm 2/19/13 6:40pm

On tonight's Report, Stephen Colbert reported on Dove's recent launch of a deodorant specifically designed to make women's armpits more attractive. And while some may consider this a new low in the effort to exploit women's insecurities, Colbert saw a brilliant money-making opportunity. » 4/14/11 2:03am 4/14/11 2:03am

Your armpit, already the subject of Vogue scrutiny for possible plastic surgery, has another problem besides being fat and saggy: Being just plain ugly. » 3/30/11 7:15pm 3/30/11 7:15pm

• Is Lady Gaga getting her butch on modeling for Vogue Hommes Japan under the pseudonym "Jo Calderone"? Nicola Formichetti styled — he works with Gaga regularly — and Nick Knight — ditto — published the pictures online. So. [ONTD]
» 6/30/10 11:30am 6/30/10 11:30am

A reader tipped us to this Craigslist ad promoting a casting call for Dove's "Real Beauty" campaign, which prides itself on featuring non-models in order to expand the traditional definition of beauty. The casting call, however, veers from that mission: » 6/26/10 1:20pm 6/26/10 1:20pm

It started quietly, with the appearance of black loofahs in the body wash aisle. Marketing body wash to men has proved to be quite lucrative, unleasing a wave of new ads determined to convince men their body wash is magic. » 2/17/10 3:40pm 2/17/10 3:40pm

This summer you can live like you're in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes who douse themselves in the gross-smelling body spray? » 5/22/09 12:30pm 5/22/09 12:30pm