Diet Pepsi Will Soon Be Sans Aspartame

These days there are so many nutritional fads and anxieties—so many rules about what we should or shouldn’t eat, what’s healthy and what’s not—that worrying about the artificial sweetener aspartame seems almost... quaint. Retro, even, like polyester pantsuits. Well, it’ll soon be a thing of the past—in Diet Pepsi, at… »4/24/15 6:30pm4/24/15 6:30pm


Diet Soda Makes You Thin! Says Questionable Study By Soda Companies

Good news: a new study conducted via science has shown that that Diet Coke and other similar artificially flavored and colored bubbly beverages can actually help people lose weight! Bad news: the study was completely and 100% funded by soda manufacturers. In comparable 1967 news: new study by Malboro shows that… »5/27/14 3:00pm5/27/14 3:00pm

New Diet Coke Slogan Is About Drugs, Say Cool People Who Are Not Narcs

Apparently, Diet Coke's new ad campaign: "You're on!" is drawing fire for being a terribly irresponsible and naughty DRUG REFERENCE FOR DRUGGIES. Sometimes the billboards say, "Diet Coke. You're on." And sometimes they say, "You're on. Diet Coke." But either way, they're clearly talking about your brain being on… »3/04/14 5:00pm3/04/14 5:00pm

British Woman Was Drinking 50 Diet Cokes a Day and Tripping Balls

It's easy to make fun of the Daily Mail, but those of us who indulge in the practice often forget about paper's razor-sharp journalistic instincts, which are nowhere more evident than in this latest gem of a story about a British woman who, at one point in her acid trip of an adulthood, was consuming 50 cans of Diet… »2/23/14 4:00pm2/23/14 4:00pm

Your Diet Coke Habit Is Ruining Your Teeth as Badly as Meth or Crack

People are a little crazy about Diet Coke, right? Like more crazy about it than anyone should ever be about a beverage that they don't have to go to rehab for? Granted I've never been a big soda drinker so I do not speak as a representative of the Diet Coke community. I speak as someone who can't figure out why it's… »5/29/13 11:00am5/29/13 11:00am

'Honest' Version of Coca Cola's Anti-Obesity Ad Is Actually a Scary Truth Bomb

Here's the new Coca-Cola commercial, in which the brand brags about all it's doing to help people consume fewer calories: "Across our portfolio of over 650 beverages, we now offer over 180 low and no calorie choices," the narrator explains. If you like, you can also watch the new Coca-Cola commercial explaining how… »1/17/13 10:45am1/17/13 10:45am

New Coca-Cola Ads Mention Obesity, But Still Insist Coca-Cola Has 'Happy' Calories

Coca-Cola is the world's number one beverage company, and known for ad campaigns that equate soft drinks with joy. From "Have a Coke and a Smile" to "open happiness" and the Happiness Machine, Coca-Cola has always focused on positivity. But in new commercials hitting the air starting today, the brand will do something… »1/14/13 3:40pm1/14/13 3:40pm

How Diet Coke Became the World's Liquid Crack of Choice

Diet Coke turns 30 this year, and despite health concerns and an rocky advertising trajectory (remember Paula Abdul dancing with dead celebrities?), the Thank-God-It's-Not-Sugar-But-Hopefully-Aspartame-Won't-Kill-You beverage is doing better than ever. Diet Coke has held the title of second most popular soda in the… »8/08/12 1:30pm8/08/12 1:30pm