Diet Soda Makes You Thin! Says Questionable Study By Soda Companies

Good news: a new study conducted via science has shown that that Diet Coke and other similar artificially flavored and colored bubbly beverages can actually help people lose weight! Bad news: the study was completely and 100% funded by soda manufacturers. In comparable 1967 news: new study by Malboro shows that… » 5/27/14 3:00pm 5/27/14 3:00pm

New Diet Coke Slogan Is About Drugs, Say Cool People Who Are Not Narcs

Apparently, Diet Coke's new ad campaign: "You're on!" is drawing fire for being a terribly irresponsible and naughty DRUG REFERENCE FOR DRUGGIES. Sometimes the billboards say, "Diet Coke. You're on." And sometimes they say, "You're on. Diet Coke." But either way, they're clearly talking about your brain being on… » 3/04/14 5:00pm 3/04/14 5:00pm

British Woman Was Drinking 50 Diet Cokes a Day and Tripping Balls

It's easy to make fun of the Daily Mail, but those of us who indulge in the practice often forget about paper's razor-sharp journalistic instincts, which are nowhere more evident than in this latest gem of a story about a British woman who, at one point in her acid trip of an adulthood, was consuming 50 cans of Diet… » 2/23/14 4:00pm 2/23/14 4:00pm

Soda Drinkers, the FDA Is Coming for Your Caramel Coloring

Even though a health risk has never been found before, the FDA is conducting a study regarding the safety of caramel coloring. You know, the stuff in Coke, Diet Coke, Pepsi, Dr. Pepper, Root Beer and Brisk iced tea. Uh oh. » 1/23/14 5:15pm 1/23/14 5:15pm

Diet Soda Sales Plunged in 2013

After several decades and millions addicted, it seems that diet soda is losing its fizzy hold on people's minds, as sales fell 6.8% this year. » 12/09/13 12:15pm 12/09/13 12:15pm

Taylor Swift's Diet Coke Can Is Skinnier Than a Regular Diet Coke Can

As AdWeek points out, Diet Coke has done a "sleek can" before, and Diet Pepsi has done a "skinny can." But neither of those were tied to one slender person with a bunch of teenage fans. » 9/26/13 5:30pm 9/26/13 5:30pm

Your Diet Coke Habit Is Ruining Your Teeth as Badly as Meth or Crack

People are a little crazy about Diet Coke, right? Like more crazy about it than anyone should ever be about a beverage that they don't have to go to rehab for? Granted I've never been a big soda drinker so I do not speak as a representative of the Diet Coke community. I speak as someone who can't figure out why it's… » 5/29/13 11:00am 5/29/13 11:00am

In Advertising, Shirtless Hunks Are the Half-Naked Hot Chicks

The new Diet Dr. Pepper ad features Ford model Josh Button doing his best shirtless hunk Zoolander and being really really really really good looking. » 5/20/13 3:10pm 5/20/13 3:10pm

Coke Zero: The Beverage of Pathetic Men Everywhere

Guys, are you a sad sack piece of crap with delusions about your looks, talent, and abilities who can't be counted on to perform the most basic of tasks? Well then, Coke Zero is for you! » 4/18/13 10:00am 4/18/13 10:00am

Marc Jacobs' Abs Are the New Creative Director for Diet Coke

Marc Jacobs, his pecs and his abs are now the creative director for Diet Coke. This means he designed "whimsical, feminine" packaging for the brand, which is celebrating its 30th anniversary in Europe. » 2/06/13 6:10pm 2/06/13 6:10pm

Watch the New Diet Coke Hunk Get a Soda-Jizz Facial

While regular sugar-filled Coke is focusing on "happy calories" and joy, Diet Coke reminds you that bubbles are sexy, men are sexy and sex is sexy. Also getting sprayed in the face is sexy. Back in 1994, Diet Coke debuted the "Diet Coke Hunk," a well-built construction worker who took off his shirt and guzzled a DC… » 1/28/13 4:40pm 1/28/13 4:40pm

'Honest' Version of Coca Cola's Anti-Obesity Ad Is Actually a Scary…

Here's the new Coca-Cola commercial, in which the brand brags about all it's doing to help people consume fewer calories: "Across our portfolio of over 650 beverages, we now offer over 180 low and no calorie choices," the narrator explains. If you like, you can also watch the new Coca-Cola commercial explaining how… » 1/17/13 10:45am 1/17/13 10:45am

New Coca-Cola Ads Mention Obesity, But Still Insist Coca-Cola Has…

Coca-Cola is the world's number one beverage company, and known for ad campaigns that equate soft drinks with joy. From "Have a Coke and a Smile" to "open happiness" and the Happiness Machine, Coca-Cola has always focused on positivity. But in new commercials hitting the air starting today, the brand will do something… » 1/14/13 3:40pm 1/14/13 3:40pm

How Diet Coke Became the World's Liquid Crack of Choice

Diet Coke turns 30 this year, and despite health concerns and an rocky advertising trajectory (remember Paula Abdul dancing with dead celebrities?), the Thank-God-It's-Not-Sugar-But-Hopefully-Aspartame-Won't-Kill-You beverage is doing better than ever. Diet Coke has held the title of second most popular soda in the… » 8/08/12 1:30pm 8/08/12 1:30pm

Diet Coke Addict Was Drinking 14 Two-Liter Bottles Every Week

"I didn't think of it as an addiction. It was an everyday thing," explains 36-year-old Claire Ayton. "I was always thirsty." » 10/10/11 5:00pm 10/10/11 5:00pm

Does Drinking Diet Coke Make You A Corporate Puppet?

Using the song "She's A Maniac" in this Diet Coke ad running in Europe, Australia, and Canada obviously references caffeine addiction, but why are all the women working at this fashion magazine portrayed by marionettes? [Guardian via AdWeek] » 3/22/10 11:40am 3/22/10 11:40am

Firsts: Diet Coke Virgin Does Taste-Test, Vomits

I have never tasted Diet Coke. I realized this a few minutes ago while reading about the company's plan to attract the next generation. How does one live almost 30 years in America and achieve this? Well, we have history: » 3/08/10 3:00pm 3/08/10 3:00pm

Stephanie Seymour Accused Of Bad Mothering; Manolo Blahnik "Hates"…