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Della Website Suggests Marketers Don't Consider Women Regular People

Dell is continuing to revise its poorly-received website aimed at women, removing the "Della" branding. Teressa Iezzi writes on AdAge that the debacle exposes how marketers perceive women as a niche, not half the population. Her suggestion: "Just make products and sites that appeal to human beings." [Netbook Choice, … » 5/26/09 5:20pm 5/26/09 5:20pm

Dell Discovers Ladies Use Computers For More Than Diet Tips

In response to widespread internet backlash, Dell has revised "Della," its website marketing netbooks to women, purging it of references to calorie counting and shopping. » 5/15/09 12:00pm 5/15/09 12:00pm

Marketing Madness

Dell has realized that lady brains can't handle computer shopping, and so they came up with this: the Della. Particularly ugh-worthy: under tech tips they mention cooking, calorie counting, and yoga. [Engadget] » 5/12/09 12:20pm 5/12/09 12:20pm