May The Force be with 7-year-old Max Page, the adorable kid from the 2011 Volkswagen Super Bowl commercial, as he checks into the Children's Hospital Los Angeles today. Max has a congenital heart defect, and today he'll have a hole in his heart fixed and his pulmonary valve replaced.

Let's not dwell on the disturbing fact that advertisers are now trying to drum up buzz before the Super Bowl even airs. This Volkswagen ad is cute, funny, and provides an excellent idea for messing with kids.