Procter & Gamble Might Be Kissing CoverGirl and Other Brands Goodbye 

Easy, breezy, beautiful—buh-bye, girl: Procter & Gamble is said to be in the process of ditching up to 100 of its beauty brands, including iconic lines like CoverGirl, Herbal Essences and the very pricey/celebrity-endorsed SKII label, among others, in a flash sale to the public via IPO. » 3/17/15 7:00pm 3/17/15 7:00pm

Anheuser-Busch Sternly Urges NFL to Stop Acting Like Stupid Meatheads

Major NFL sponsor Anheuser-Busch has issued a serious reprimand and warning to the NFL in response to the league's latest fuckery. This is even better if you imagine the puppy from this year's Super Bowl ad bark-dictating the announcement. Trust me. » 9/16/14 6:15pm 9/16/14 6:15pm

CoverGirl on NFL Sponsporship: We Support 'Female Empowerment'

In a statement released Monday evening, CoverGirl tried to explain their continued status as "The Official Beauty Sponsor of the NFL," stating that they believe "domestic violence is completely unacceptable." » 9/16/14 10:30am 9/16/14 10:30am

Thanks to the NFL, Cover Girl Has a PR Nightmare On Its Hands

The NFL's oafish response to the Ray Rice elevator tape has led to a national outcry against the league's leadership and the culture it has allowed to fester. It was only a matter of time, really, before this became a PR nightmare for its many sponsors and partners. The latest? Cover Girl, the "official beauty… » 9/15/14 11:30am 9/15/14 11:30am

Mascara Ads Will Never Not Feature False Eyelashes

In news that will surprise no one, despite years of being chastised by the National Advertising Division, makeup companies have continued to fight the good fight and attempt to convince customers that those SKY HIGH lashes are the result of their product and are not also helped by a good set of falsies. At this point,… » 11/13/13 10:50am 11/13/13 10:50am

Katy Perry Is Wearing Less Makeup Than Ever in New Cover Girl Campaign

It's a big day for Katy Perry. Not only did she announce that she is now the new spokesmodel of Cover Girl (what about your Popchips, Katy? WHAT ABOUT YOUR POPCHIPS???), but she also had two songs from her upcoming album Prism leak on the internet. The timing, I'm sure, was a total coincidence. » 10/16/13 4:20pm 10/16/13 4:20pm

Get Your Bougie Capitol Self Some Hunger Games Makeup

The first images have been released for the makeup you, YES, you can buy from CoverGirl’s Capitol Collection, inspired by The Hunger Games book two, Catching Fire. As seen in the images above, of District 1 ("Luxury") at left and District 4 ("Fishing") at right, the collection is about displaying pure wealth, not the… » 8/14/13 2:40pm 8/14/13 2:40pm

Meet Your New Athlete Cover Girls

Cover Girl signed two new faces, and both are athletes: boxer Marlen Esparza, right, and beach volleyball player Jennifer Kessy, left. Kessy and Esparza will compete at the London Olympics this summer — and they make a bit of a change from the roster of actors, singers, and models who usually shill for Big Makeup. … » 4/05/12 2:35pm 4/05/12 2:35pm

Cosmetics Companies May Be Forced To Stop Lying To Us With Photoshopped…

Recently, CoverGirl cosmetics ran an ad for mascara that featured pictorial proof that their mascara was capable of transforming women's eyelashes from anemic to voluptuous. Except the pictorial proof of the makeup's effectiveness was actually just a photoshopped image that sort of represented what the company wanted… » 12/16/11 3:00pm 12/16/11 3:00pm

Lipstick That Isn't Going Anywhere

Much unlike many a magazine editor who recommends you buy all sorts of crap that they most likely got for free, your Jezebel staff doesn't get jack shit (other than books, unsolicited). And that's how it should be. But on our own time, in our personal lives, we still buy stuff. So this is Worth It, our daily… » 10/11/11 3:05pm 10/11/11 3:05pm

Mascara Ad Uses False Lashes To Convince You Of "True" Volume

This fairly straight-forward CoverGirl LashBlast ad — seen in this week's Ok! magazine — features two images of ANTM winner Nicole Fox, and one beauty shot of a mascara bottle and wand. The copy asks, "Is your volume true? Or false?" And continues: "LastBlast gives you true volume. If your mascara promises volume but… » 5/27/11 4:10pm 5/27/11 4:10pm

Rachel Zoe Sees Her Fashion Line Sitting Beside Alexander Wang And DVF

The Picture That Caused A Fight Between Anna Wintour And Grace…

Jessica Biel Misled Me About This Lip Stain Business

So yeah. I watched the Revlon Just Bitten commercial in which Jessica Biel promised me a "light flush of color." And I bought it. That's not what I got. » 12/28/10 4:13pm 12/28/10 4:13pm

Lady Gaga And Her Meat Dress Top 2010 Fashion "Moments"

Estée Lauder Signs Its First Black New Face In God Knows How Long

Something About Ann Ward's Neck Is ... Missing

It looks like someone took a straight-on cut-out of America's Next Top Model winner Ann Ward's head and pasted it onto an angled shot of her body. Where did her neck go? Maybe it's under that voluminous brown hair? Uh... » 12/04/10 11:35am 12/04/10 11:35am

Marion Cotillard Ditches Her Eyebrows For French Vogue Cover