Fashion's Favorite Label Is Bringing Back Juicy Couture for Rich(er) People

Vetements is rarely written about without “the cult of” as a prefix, the French label’s skyrocketing cultural coolness underlined by the throng of celebrities and trendsetters who have embraced it (Rihanna, Taylor Swift, Selena Gomez, Kanye and virtually everyone even tangentially adjacent to the Kardashians).

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