'Products for Good Times™': How Playboy Learned to Sell Its Sexy Self

Most of the attention paid to Playboy Enterprises, Inc. over the years has revolved around a few things: the persona of Hugh Hefner, the mansion he lives in, and the magazine he founded. But there’s one thing that makes those parts, if not thrive, then survive, and it’s remarkably simple: the bunny ears logo…

Advertisement