You'll Be Seeing A Lot Less Pink In The NFL This Pinktober

The dreaded Pinktober Pinkout Pinktacular is almost here, and NFL Shop already is emailing the ladies telling us to buy pink, pink, pink. But there's a good chance football fans will see less pink this time around, according to Uni Watch. » 9/30/14 3:15pm 9/30/14 3:15pm

Report: The NFL Can't Even Film a Breast Cancer PSA Right

Though the NFL like, totally cares about women and their issues, especially the cancer they get, it seems like that love only goes so far. According to a report from Page Six, the league totally bungled a shoot for a new breast cancer awareness ad, leaving a breast cancer survivor and a film crew waiting for NFL… » 9/25/14 10:40am 9/25/14 10:40am

Cancer Charity to Display Ads With Bare Breasts in UK Shopping Centers

A breast cancer charity in the UK is launching a new campaign that features images of naked breasts which will be displayed on public billboards. » 9/19/14 11:40am 9/19/14 11:40am

NFL Should Ditch the Pink Crap and Recognize Domestic Violence Instead

Every October, the NFL festoons its players and stadiums in a cloying shade of pink and slaps its TV spots and billboards with an altruistic message: the NFL cares about breast cancer awareness, and by extension, cares about women. One thing the NFL hasn't acknowledged during its annual designated Lady Awareness Time… » 9/11/14 12:20pm 9/11/14 12:20pm

The Supreme Court on Monday refused to hear an appeal from the Easton school district in Pennsylvania on a case involving two middle schoolers who were disciplined for wearing "I heart boobies" bracelets. The move lets the decision of a lower court (which ruled the students have a free speech to wear the bracelets)… » 3/10/14 8:25pm 3/10/14 8:25pm

'I Love Boobies' Bracelet Ban Battle Heading to Supreme Court

After a three-year long court battle between two girls and their Pennsylvania middle school over "I (heart) Boobies!" breast cancer awareness bracelets, the school board is appealing to the U.S. Supreme Court. » 10/30/13 11:40am 10/30/13 11:40am

'Motorboating for Breast Cancer' Campaign Promotes Douchebag Awareness

Every year, millions of American men and boys are infected with douchebaggery — a soul-fatal condition in 90% of cases. While we know frustratingly little about the causes of douchebaggery, we see its devastating effects all around: public urination, the continuing popularity of Tosh.0, and, now, this latest Useless… » 10/16/13 11:20am 10/16/13 11:20am

Fun Breast Cancer® Awareness™ Products That Can Cause Breast Cancer®

Breast Cancer®, the America's Sweetheart of deadly, disfiguring diseases that it is, inspires a deluge of pink junk for sale every October. Some of that pink junk, in addition to being ugly, cloying, and infantilizing, contains chemicals that have been linked to boobs full of tumors. No Awareness™ like the Awareness™… » 10/15/13 1:40pm 10/15/13 1:40pm

The NFL's Breast Cancer Awareness Campaign Is Still a Sham

With all this shutdown hulabaloo, I almost forgot that October marks the annual pink barf tornado otherwise known as Breast Cancer Awareness month, a special time when corporations exploit our feelings of helplessness in the face of life's senseless brutality by directing people to Fight Cancer through the purchase… » 10/04/13 1:50pm 10/04/13 1:50pm

Women Are Being Scared Into Traumatic Breast Cancer Treatments They…

Despite its shiny pink public facade, breast cancer is an ugly disease that often leaves its victims disfigured. But at least women who undergo preventative double mastectomies, perhaps the most aggressive response to the disease, can rest assured that they've for sure prevented a recurrence of The Big C, right? RIGHT? » 11/28/12 10:50am 11/28/12 10:50am

Is This Ad The Worst Breast Cancer Awareness Spot Ever?

You guys, we're almost all the way done with Breast Cancer Awareness month and the ridiculousness with which a deadly, tragic disease is touted as a fluffy pink girl power affliction best fought by Ben Roethlisberger in a pink jersey. But before this 2012 Breast Cancer Trivialization season becomes one for the record… » 10/27/12 3:30pm 10/27/12 3:30pm

Save the Women, Not the Boobies

Men notice boobs no matter where they are — under your shirt, in the written word, and, apparently, on my Facebook wall. All I had to do was post link with the headline-"No More ‘Save the Ta-Tas,' Please"-and before long, a couple of put-upon guys from my Midwestern roots swooped onto my Facebook page to tell me to… » 10/23/12 3:40pm 10/23/12 3:40pm

Guns For the Cure® Probably Won't Cure Breast Cancer®, Either

Now, I'm not a science expert here, and I'm not a gun expert, either, but it seems slightly "off" to have a gun club sponsor an event with proceeds that benefit notorious pinkwasher Susan G. Komen For the Cure® during Breast Cancer Awareness Month. I mean, guns kill lots of people, much like breast cancer, so guns and… » 10/05/12 6:15pm 10/05/12 6:15pm

The Silliest Pink Crap Money Can Buy, None of Which Will Cure Breast…

It's October! You know what that means — candy shelves overstuffed with fun sized candy bars, sweaters and boots and tights and scarves in Gap commercials — and everywhere you turn, pink crap for sale under the guise that buying it means that you're promoting Awareness® of Breast Cancer. Thing is, not only is most of… » 10/03/12 1:25pm 10/03/12 1:25pm

Komen Supporters Racing for the Cure At About Same Rate as Last Year

The first Race for the Cure event since a lot of people started pointing out that Komen actually kind of sucks as a charity was to be a test for the organization, and since turnout at this event was the same as last year, organizers say all's well that ends well. But is it really that simple? » 2/20/12 5:15pm 2/20/12 5:15pm

Judge Hearts Boobies

A judge has sided with two Pennsylvania high school students who were suspended after wearing "I Heart Boobies" bracelets in connection with Breast-Cancer Awareness. Ruled hizzoner, the rubber bracelets "can reasonably be viewed as speech designed to raise awareness of breast cancer and to reduce stigma associated… » 4/13/11 8:45pm 4/13/11 8:45pm

Students Win The Right To Heart Boobies

A judge in Pennsylvania has ruled in favor of students who were suspended for wearing "I heart boobies" bracelets. (Their parents teamed up with the ACLU. The judge was convinced that the bracelets constituted breast cancer awareness. » 4/12/11 4:15pm 4/12/11 4:15pm

Students Sue For Right To Love Boobies

Many school districts have banned "I (Heart) Boobies" bracelets — but now some Pennsylvania teens are suing for their right to express boobie-love. » 11/16/10 11:30am 11/16/10 11:30am

Kid Kicked Off Football Team For Wearing Pink Cleats

A Mississippi high school senior was booted from his football team after wearing pink cleats in support of breast cancer awareness. Now he's back on — as long as the cleats stay off. » 11/12/10 9:35am 11/12/10 9:35am