Don't worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative study between the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to…
Padded, push-up bras are surprisingly contentious considering they're just small pieces of foam inside a bra. Of course, when they are on a woman's breasts, their significance and sexual nature gets exponentially magnified.
The immemorial struggle for gender parity has finally been reached with the invention of the "Funkybod muscle enhancing top," a garment that masquerades as a tank top but is, in actuality, perhaps the world's first bra for men.
"So excited to be wearing the fantasy bra this year in the @victoriassecret fashion show! It was moulded on my body months ago, finally I can let the secret out," wrote model Candice Swanepoel. Girl, nothing's getting out of that thing.
All you need is an iPhone and a tank top to find the perfect bra fit, says new clothing company Thirdlove. They raised $5.6 million in investment money today because a lot of people think more women need to wear bras that fit. (Mainly the women in the ill-fitting bras.)
Welcome to Girl Dicks, a new Jezebel series in which amateur gumshoes Madeleine Davies and I investigate a variety of pressing women's issues. We're here to solve sexism, no matter how much work it takes. For our first case, we find out what happens when a couple of feminists burn their bras.
Shea Allen, a (now former) special investigations reporter for the ABC affiliate in Huntsville, Alabama, recently came under fire after confessing on her personal blog that she has — AT LEAST ONCE — "gone bra-less during a live broadcast and no one was the wiser." First of all, BFD. I go bra-less on the reg and nobody…
Have you ever used your clapper to turn out the lights at night — and then drifted asleep, dreaming of something even bigger? Like, what else could you possibly clap-on, clap-off? Well, one person dared to dream that dream — and they're here to show you how to apply the same technology to make your own clap-off over…
Good grief with the whinging about your bras, ladies! This one is furious at being told that her bra doesn't fit her (it doesn't). This one has just spent a small fortune on new bras, so taken was she with her own bosom once it was introduced to boulder holders that fit properly. And this one insists on putting her…
In the past month, I feel like I've read approximately 9,847,601 articles about bra size and bra fitting and bra washing and bra conspiracies and bra science and bra crime and why everybody on earth is doing bras better than me. This is the thing right now. Huh, they snort. Did you know that 250% of women are wearing…
Ever stash stuff in your bra? Lipgloss, iPhone, cash? I've been known to tuck a few bills into the left cup for safe keeping. But a when a 51-year-old Canadian woman and her 16-year-old daughter were stopped at the US border earlier this month, they had more than a couple of Hamiltons in their cleavage.
Ugh, I am like the worst bra-haver on earth. I abuse bras. I throw them on the floor and I warp them in the dryer and I pull their underwires out with pliers when they turn on me and begin to stab my tender armpit-meat. AND THEN I HUMILIATE THE UNDERWIRES IN FRONT OF THOSE WHOSE RESPECT THEY MOST CRAVE. Because fuck…
Jolie Kerr is a cleaning expert and advice columnist. She'll be here every other week helping to answer your filthiest questions. Are you dirty? Email her.
If you aren't already aware, bars in Wisconsin are a special breed of cheese curds and bizarre tradition. In a state with one bar for every 240 residents in one county, there's pretty much a watering hole for everyone, whether you're a burly biker with beef jerky breath or a soccer mom who likes to take shotskis on…
I wore the wrong bra size for years. I knew it, too, but I was always too lazy/poor/ashamed of my body to do anything about it. One day I was feeling emotionally tough and financially wealthy, I marched into Nordstrom, located the oldest employee in the lingerie section — figuring she knew best because she had the…
By the time you read this, we'll be gone. Well, actually, we haven't been around for a while now, but you're probably just noticing that now. This might come as a surprise to you, but we're not coming back.
There are bad advertising campaigns, and then there are bad advertising campaigns. With “Are You a MILF?” True & Co., the online bra company with the magical algorithm that’s supposed to make in-store bra fitting a thing of our shameful, barbarous past, has probably launched a campaign that’s just a misguided exercise…
Well, it only took 15 years of rigorous study, but one French researcher has finally unearthed the truth about your brassiere: It isn't keeping your boobs from sagging, like you thought, it's actually causing them to sag. So take it off. Take it off!!! 911!!!!! Aaaaaaahhhhhh!!! (Oh, but not you, old ladies. It's too…
At least, that's what these ads for sports bras would have you believe. What do you think — clever or creepy? It's jarring because these sorts of images are often associated with violence against women, and in a society that often doesn't take that violence very seriously, these ads can read scary. Also, the largest…
When it comes to undergarments, don't you just love the vintage look? Sure, we could talk about the bullet bras of the garters of the '50s, the underpinnings of the '40s or the tap pants and teddies of the '20s, but if you want to be legitimate in your enthusiasm for old-timey undies, you need to look back farther than …
You know how you stuff everything and its mother down your bra in hopes of keeping track of it? I swear, my bra is worse/better than Mary Poppins' carpet bag, a magical treasure trove of hundies and phone numbers from hotties. GET IT LAURA. JK, it's mostly loose change and used toothpicks.
Do your boobs ever get sad about the way they're represented in the media? About how they're either overly sexualized or completely ignored all of the time? About how cable television could be a little more considerate of their cause? Well, they've clearly written enough letters and made enough phone calls (probably…
Amanté, a lingerie brand out of India, has a new campaign that's reminiscent of one for domestic violence. "Suffocation is the worst kind of abuse," the copy reads on the version above. The lingerie line's motto is "love yourself," the tagline for the ad campaign is "Break up with the wrong bra." Other headlines in the…
This morning's GMA featured a segment on bra fitting and good for them. We spend so much our lives strapping down our fun bags that we might as well be comfortable and yet so many women aren't. A lot of us are wearing our bras too high, a lot of us are wearing 'em too loose. Our over-the-shoulder-boulder-holders are…
Apparently I missed a very exciting celebration earlier this week, and you likely did too: No bra day. The thought alone conjures up all sorts of images — was this a grand feminist statement rivaling the 1960s, did some college co-eds come up with this an excuse to walk around like Playboy models, and most importantly…
Now that physicists are done vibrating with excitement over the possible discovery of the Higgs boson, it's time to move on to more important, boobies-related topics. Namely — what happens when a bunch of ladies with breasts of different sizes take their shirts off and run? Besides boners?
A new online bra shop helps you figure out your "real" bra size via an algorithm instead of a strange lady feeling you up with measuring tape. The former Microsoft employees who founded True & Co, Aarthi Ramamurthy and Michelle Lam, say they want to make the bra-shopping process entertaining and stress-free: "The whole…
Years of attempted public shamings and Facebook laments have failed to buck the leggings-as-pants trend. Now, one school in Canada, disturbed by its female students' public displays of camel toe and ass-meat, is laying the law down by formally and officially declaring that leggings are not suitable pants. Meanwhile, a…
Much unlike many a magazine editor who recommends you buy all sorts of crap that they most likely got for free, your Jezebel staff doesn't get jack shit (other than books, unsolicited). And that's how it should be. But on our own time, in our personal lives, we still buy stuff. So this is Worth It, our recommendation…
