Don't worry, emotional overeaters; your future is bright, sort of. Thanks to a collaborative study between the Microsoft Research Institute and the University of Rochester, a new, emotional-stress-detecting bra and mobile app duo may soon be giving your already fragile emotional state the extra guilt it needs to… » 12/05/13 10:57pm 12/05/13 10:57pm

The immemorial struggle for gender parity has finally been reached with the invention of the "Funkybod muscle enhancing top," a garment that masquerades as a tank top but is, in actuality, perhaps the world's first bra for men. » 10/23/13 4:10pm 10/23/13 4:10pm

"So excited to be wearing the fantasy bra this year in the @victoriassecret fashion show! It was moulded on my body months ago, finally I can let the secret out," wrote model Candice Swanepoel. Girl, nothing's getting out of that thing. » 10/17/13 6:45pm 10/17/13 6:45pm

All you need is an iPhone and a tank top to find the perfect bra fit, says new clothing company Thirdlove. They raised $5.6 million in investment money today because a lot of people think more women need to wear bras that fit. (Mainly the women in the ill-fitting bras.) » 8/14/13 12:50pm 8/14/13 12:50pm

Shea Allen, a (now former) special investigations reporter for the ABC affiliate in Huntsville, Alabama, recently came under fire after confessing on her personal blog that she has — AT LEAST ONCE — "gone bra-less during a live broadcast and no one was the wiser." First of all, BFD. I go bra-less on the reg and nobody… » 7/29/13 5:00pm 7/29/13 5:00pm

Have you ever used your clapper to turn out the lights at night — and then drifted asleep, dreaming of something even bigger? Like, what else could you possibly clap-on, clap-off? Well, one person dared to dream that dream — and they're here to show you how to apply the same technology to make your own clap-off over… » 7/09/13 8:30pm 7/09/13 8:30pm

Ever stash stuff in your bra? Lipgloss, iPhone, cash? I've been known to tuck a few bills into the left cup for safe keeping. But a when a 51-year-old Canadian woman and her 16-year-old daughter were stopped at the US border earlier this month, they had more than a couple of Hamiltons in their cleavage. » 6/12/13 12:40pm 6/12/13 12:40pm

Ugh, I am like the worst bra-haver on earth. I abuse bras. I throw them on the floor and I warp them in the dryer and I pull their underwires out with pliers when they turn on me and begin to stab my tender armpit-meat. AND THEN I HUMILIATE THE UNDERWIRES IN FRONT OF THOSE WHOSE RESPECT THEY MOST CRAVE. Because fuck… » 6/06/13 5:00pm 6/06/13 5:00pm

If you aren't already aware, bars in Wisconsin are a special breed of cheese curds and bizarre tradition. In a state with one bar for every 240 residents in one county, there's pretty much a watering hole for everyone, whether you're a burly biker with beef jerky breath or a soccer mom who likes to take shotskis on… » 5/20/13 5:00pm 5/20/13 5:00pm

There are bad advertising campaigns, and then there are bad advertising campaigns. With “Are You a MILF?” True & Co., the online bra company with the magical algorithm that’s supposed to make in-store bra fitting a thing of our shameful, barbarous past, has probably launched a campaign that’s just a misguided exercise… » 4/30/13 9:15pm 4/30/13 9:15pm

Well, it only took 15 years of rigorous study, but one French researcher has finally unearthed the truth about your brassiere: It isn't keeping your boobs from sagging, like you thought, it's actually causing them to sag. So take it off. Take it off!!! 911!!!!! Aaaaaaahhhhhh!!! (Oh, but not you, old ladies. It's too… » 4/11/13 12:55pm 4/11/13 12:55pm