American Eagle Uses Bullshit Holiday to Launch Bullshit Marketing Campaign 

Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s… »9/29/15 4:50pm9/29/15 4:50pm

Clinique Uses Tavi Gevinson and Hannah Bronfman to 'Engage Millennials' 

Clinique is hoping to transform its significance among the “millennial” set from the crusty old moisturizer your mom let you play with as a kid to products you might actually buy. And who better to convince us to open our sustainably-sourced wallets than Queen Millennial herself, Tavi Gevinson? »7/14/15 1:10pm7/14/15 1:10pm

Sad Brand Tweets You Would Have Seen If Gay Marriage Had Lost

Same-sex marriage is now legal in the United States, and brands have been losing their minds. Their excitement—much of which has been flooding my Twitter timeline all day—is more than understandable, but it really makes you wonder what the internet would have looked like had the Supreme Court decided against marriage… »6/26/15 5:20pm6/26/15 5:20pm

Wait a Second. Why Is the New IHOP Logo Crying?

On Monday, IHOP (formerly known as The International House of Pancakes) unveiled, writes Adweek, “a new logo for the emoticon era.” The only significant change in its updated design was the addition of a mouth under the “op.” That newly created smiley face—according to Kirk Thompson, IHOP’s VP of Marketing—represents… »6/02/15 6:30pm6/02/15 6:30pm

'Wealth Accompanied by Rejection of Creativity': Bye, Lilly Pulitzer

The intense frenzy surrounding the new, blink-and-you-missed-it-because-the-girls-have-been-lined-up-since-dawn Lilly Pulitzer diffusion line at Target has caused many people to wonder: How can such a vibrant, rabid market (and after-market) exist for such phenomenally boring and showily tasteless shift dresses? »4/23/15 2:30pm4/23/15 2:30pm

Buy These Pajamas & Rescue a Prostitute; Or, Why Rescue Brands Are Dumb

There are a great number of awful things on Facebook, so I wonder if you've managed to see the most awful thing? It is an ad. It shows a beautiful young Asian woman bookended by beautiful white, blonde women, and they are all cozy together on a couch, each in her own unique pair of Punjammies. The copy reads: Created… »3/02/15 12:10pm3/02/15 12:10pm

DiGiorno Crashes Discussion on Domestic Violence With Pizza Joke

The release of security footage that showed now-ex Baltimore Raven Ray Rice punching his fiancee in the face spurred many female users of Twitter to discuss their own experiences with domestic violence. The ensuing discussion involving women's stories of why they they stayed with or left their abusers was… »9/09/14 2:20pm9/09/14 2:20pm

Olive Garden Shies Away From Kendra Wilkinson • GGW Assaulter Released From Jail

Kendra Wilkinson's love for the Olive Garden »8/13/08 5:30pm8/13/08 5:30pm and role as a "rogue brand ambassador" (not to mention promoting the company's ) isn't appreciated by the family-friendly restaurant who view her endorsement as a "complicated issue." • The crew member who was arrested for sexually assaulting a girl in Long Island has been