How To Sell Shit To Single Moms
A new study by a media group has divided single moms into four helpful categories, for four times the branding fun!
The Starbucks Siren Is The Most Powerful Woman In The World
Starbucks has changed its logo to feature a close up on the Siren, alone, without any lettering. She's a creature who doesn't need to explain herself!
What Does Football Have To Do With Body Lotion?
Since women account for 44% of NFL fans, the NFL has decided to introduce thousands of new products for chicks. The cute T-shirts and hoodies are fine. But jeans? Yoga mats? Body lotion?
Dad Brands Children, Claims They're "Proud" To Be Marked
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Mark Seamands has been accused of burning the letters "SK" - for "Seamands' Kids" - into the flesh of his three teen-aged children. He says his kids, who were "branded like cattle," will testify in his defense. [AP]
CNBC's "Business Models" Serves Up Eye Candy Masquerading As News
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Last night, CNBC aired its heavily-promoted special "Business Model," which was, of course, a thinly veiled excuse to feature scantily-clad Sports Illustrated swimsuit models on the financial news channel for an entire hour.
Truth In Advertising
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The Sun-Maid has had yet another makeover. And apparently some implants. And a cleanse. Lorraine Collett-Petersen would hardly recognize herself. Even if the company claims it "has always stayed true to the original image." [TWS]
"Shrink It And Pink It" Gets Slaughtered By The Femme Den
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The Femme Den, a female focused offshoot of Smart Design, aims to change how products are sold to women by using a rarely deployed strategy: research.
Carving Your Name On Someone's Skin While They Sleep: A Bad Idea
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Here's a one-night stand from hell: a guy woke up to find his "date" had carved her name into his arm. The judge warns her: don't do it again!
Twin Lifestyle
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Barbie Bait
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Tampax has announced that it will launch a group called the "MonthlyGiftClub" (as in a menstrual period is a "monthly gift") for the tween social networking community Stardoll. For those of you over the age of, oh, 13, Stardoll is basically just a really watered-down version of Second Life, where girls can create avatars…
Everyone Sees Themselves In Hello Kitty • China Mixes Opera With Hip…
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Hello Kitty's success could be explained because consumers viewed her as a "blank canvas" of possibility and could mean different things to different people. One thing: she is always adorbs!• In less than a decade, STDs among Americans 45-years-old and older has doubled. Maybe 'tis time to practice what you preach about…
Rihanna Has "Totes" Sold Her Soul For Success
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You guys, things are bleak out there. As the AP points out, "Midwestern levees are bursting. Polar bears are adrift. Gas prices are skyrocketing. Home values are abysmal. Air fares, college tuition and health care border on unaffordable. Wars without end rage in Iraq, Afghanistan and against terrorism." So let's all…