A new study by a media group has divided single moms into four helpful categories, for four times the branding fun! » 10/17/11 3:35pm 10/17/11 3:35pm

Starbucks has changed its logo to feature a close up on the Siren, alone, without any lettering. She's a creature who doesn't need to explain herself! » 1/06/11 2:25pm 1/06/11 2:25pm

Since women account for 44% of NFL fans, the NFL has decided to introduce thousands of new products for chicks. The cute T-shirts and hoodies are fine. But jeans? Yoga mats? Body lotion? » 9/27/10 1:40pm 9/27/10 1:40pm

Mark Seamands has been accused of burning the letters "SK" - for "Seamands' Kids" - into the flesh of his three teen-aged children. He says his kids, who were "branded like cattle," will testify in his defense. [AP] » 5/12/10 7:20pm 5/12/10 7:20pm

Last night, CNBC aired its heavily-promoted special "Business Model," which was, of course, a thinly veiled excuse to feature scantily-clad Sports Illustrated swimsuit models on the financial news channel for an entire hour. » 2/10/10 12:00pm 2/10/10 12:00pm

The Sun-Maid has had yet another makeover. And apparently some implants. And a cleanse. Lorraine Collett-Petersen would hardly recognize herself. Even if the company claims it "has always stayed true to the original image." [TWS] » 12/01/09 5:40pm 12/01/09 5:40pm

The Femme Den, a female focused offshoot of Smart Design, aims to change how products are sold to women by using a rarely deployed strategy: research. » 9/28/09 2:40pm 9/28/09 2:40pm

Here's a one-night stand from hell: a guy woke up to find his "date" had carved her name into his arm. The judge warns her: don't do it again! » 3/20/09 12:30pm 3/20/09 12:30pm

We were remiss in pointing out this interview » 10/27/08 2:40pm 10/27/08 2:40pm

David Hayes caught a record channel catfish on August 5th with his granddaughter's Barbie-branded rod and reel » 8/20/08 2:20pm 8/20/08 2:20pm

Tampax has announced that it will launch a group called the "MonthlyGiftClub" (as in a menstrual period is a "monthly gift") for the tween social networking community Stardoll. For those of you over the age of, oh, 13, Stardoll is basically just a really watered-down version of Second Life, where girls can create… » 8/13/08 10:20am 8/13/08 10:20am

Hello Kitty's success could be explained because consumers viewed her as a "blank canvas" of possibility and could mean different things to different people. One thing: she is always adorbs!• In less than a decade, STDs among Americans 45-years-old and older has doubled. Maybe 'tis time to practice what you preach… » 7/08/08 5:40pm 7/08/08 5:40pm

You guys, things are bleak out there. As the AP points out, "Midwestern levees are bursting. Polar bears are adrift. Gas prices are skyrocketing. Home values are abysmal. Air fares, college tuition and health care border on unaffordable. Wars without end rage in Iraq, Afghanistan and against terrorism." So let's all… » 6/23/08 1:30pm 6/23/08 1:30pm