I considered writing this blog in the form of a “Look What You Made Me Do” parody by rewriting the lyrics to tell the story of Taylor Swift’s recently revealed partnership with UPS, but two things stopped me: 1) Taylor Swift’s recently revealed partnership with UPS—with its Reputation-branded delivery trucks and…
The Duke and Duchess of Cambridge have released a snapshot of Princess Charlotte on her second birthday. The photo is, once again, by her mother; the effect is that of a Facebook post. Look, they’re a normal family! They swear!
Coachella is better known for its #corporate #sponsorships than its barrier-breaking celebrity fashion, but this year the relentless boho vibe seems to have been shaken off somewhat and replaced by something... not bad, overall? Like, some of it was cute. In my opinion.
Your one stop shop for hours of time-wasting television programming that perfectly pairs with a glass of chilled wine is shaking things up. Bravo has introduced a new logo, jingle and graphics in part to pull in more male viewers with what it calls a “brand refresh.”
This morning, in the far West 60s in Manhattan, crews set to work removing signs from the row of high-rises previously known as Trump Place. Like so much else of president-elect Donald Trump’s commercial and cultural footprint, the buildings were not really his work. He had tried and failed to develop that stretch of…
Have you ever visited one of the United States’s 411 national parks and thought, “This experience would be more fulfilling if my view of this spectacular landscape included a logo for my favorite brand”? If so, you’re in luck!
It’s a tale as old as time: a fast food restaurant and an American fall in love; the American becomes unhealthy and vows to change his or her ways; the fast food restaurant taps experts to ensure its customers aren’t going anywhere; the cycle continues.
A new study by a media group has divided single moms into four helpful categories, for four times the branding fun!
Starbucks has changed its logo to feature a close up on the Siren, alone, without any lettering. She's a creature who doesn't need to explain herself!
Since women account for 44% of NFL fans, the NFL has decided to introduce thousands of new products for chicks. The cute T-shirts and hoodies are fine. But jeans? Yoga mats? Body lotion?
Mark Seamands has been accused of burning the letters "SK" - for "Seamands' Kids" - into the flesh of his three teen-aged children. He says his kids, who were "branded like cattle," will testify in his defense. [AP]
Last night, CNBC aired its heavily-promoted special "Business Model," which was, of course, a thinly veiled excuse to feature scantily-clad Sports Illustrated swimsuit models on the financial news channel for an entire hour.
The Sun-Maid has had yet another makeover. And apparently some implants. And a cleanse. Lorraine Collett-Petersen would hardly recognize herself. Even if the company claims it "has always stayed true to the original image." [TWS]
The Femme Den, a female focused offshoot of Smart Design, aims to change how products are sold to women by using a rarely deployed strategy: research.
Here's a one-night stand from hell: a guy woke up to find his "date" had carved her name into his arm. The judge warns her: don't do it again!
We were remiss in pointing out this interview with Mark-Kate and Ashley Olsen in Times on Friday, but here is one part that caught our eye: "Although it is nearly impossible to imagine Paris Hilton citing Dickens, what most distinguishes the Olsens from their peers in the tabloids is a resistance to certain kinds of…
David Hayes caught a record channel catfish on August 5th with his granddaughter's Barbie-branded rod and reel. Hayes was fishing with his granddaughter Alyssa in a private pond in northwestern North Carolina when he caught the 21 pounder with the pink plastic rod after Alyssa asked him to hold it while she visited…
Tampax has announced that it will launch a group called the "MonthlyGiftClub" (as in a menstrual period is a "monthly gift") for the tween social networking community Stardoll. For those of you over the age of, oh, 13, Stardoll is basically just a really watered-down version of Second Life, where girls can create…
Hello Kitty's success could be explained because consumers viewed her as a "blank canvas" of possibility and could mean different things to different people. One thing: she is always adorbs!• In less than a decade, STDs among Americans 45-years-old and older has doubled. Maybe 'tis time to practice what you preach…
You guys, things are bleak out there. As the AP points out, "Midwestern levees are bursting. Polar bears are adrift. Gas prices are skyrocketing. Home values are abysmal. Air fares, college tuition and health care border on unaffordable. Wars without end rage in Iraq, Afghanistan and against terrorism." So let's all…
