Bare Minerals evangelists are obsessed with the company because of its powder makeup that suggests consumers use a mildly hilarious "swirl, tap, buff" technique. But now, the company has gone into dangerous territory by deciding to sell (dun dun dunnn) liquid foundation.
Bare Escentuals has its first major ad campaign, and they're touting it as an un-retouched look at real women with natural beauty. They also say they selected the women based on their answers to questions about their lives and not their looks, which is almost true.
- Halle Berry bathes in celestial light to advertise her new scent, Pure Orchid. The actress's first perfume sold $40 million last year. This one, says Berry, is "something different." "Celebrity fragrances," says a perfume company executive, "are not dead." [WWD]
- Fran Drescher is launching a skincare line — called FranBrand — this fall on HSN. The products are organic and paraben-free, because, as Drescher puts it, "Women are schmearing stuff on their décolleté, wondering why we're all getting breast cancer..."
- Gwen Stefani's soon-to-be-released Harajuku Lovers fragrance collection comes with dolls that look just like her own Harajuku girl back-up dancers. WTF. [WWD, sub req'd]
- OMG is Britney Spears going to "collaborate" on a clothing line with Ed Hardy? Like whoah. [Star]
- The newest Donatella-designed Versace watch retails…
How did humanity even survive without some of the things we now regularly buy at Sephora? Yes, I am kidding. Today our Sephora Spy, Jasmine, is back, and, with the help of commenter LoMorale, she tackles your questions about some of the most common things you didn't know you needed before Sephora started selling them.…