Bare Escentuals Bucks Tradition and Tries Liquid Foundation

Bare Minerals evangelists are obsessed with the company because of its powder makeup that suggests consumers use a mildly hilarious "swirl, tap, buff" technique. But now, the company has gone into dangerous territory by deciding to sell (dun dun dunnn) liquid foundation. » 4/25/14 11:00am 4/25/14 11:00am

Beauty Brand Casts Ad Campaign Via Blind Questionnaire

Bare Escentuals has its first major ad campaign, and they're touting it as an un-retouched look at real women with natural beauty. They also say they selected the women based on their answers to questions about their lives and not their looks, which is almost true. » 9/02/11 11:00am 9/02/11 11:00am

Julia Roberts' First Lancôme Ad Revealed; UK Chain Store Abjures…

Halle Berry Back For Another Whiff; Supermodel Donates $1.5 Million To…

Fran Does Skin Care; Unretouched Shots Of Gisele Emerge

Gwen Stefani Wants You To Smell Like A Doll

Mineral Makeup! Lip Plumpers! Oil Cleansers! Colonics? Sephora Spy…

How did humanity even survive without some of the things we now regularly buy at Sephora? Yes, I am kidding. Today our Sephora Spy, Jasmine, is back, and, with the help of commenter LoMorale, she tackles your questions about some of the most common things you didn't know you needed before Sephora started selling them.… » 3/28/08 2:00pm 3/28/08 2:00pm