Unilever has considently won awards and taken over my Facebook timeline with advertisements like the one above for Dove, in which women are forced to confront the low self-esteem embedded in their psyches by advertisements.
Axe™ is a brand of male perfume named after the tool with which most women would like to strike the young men who adorn themselves with Axe™. FYI, gentlemen, Axe™ is now about more than not getting laid.
Do you ever get the feeling that Axe's advertising strategy is Geico - gecko + perviness?
Sometimes it's easy to get fed up with all the injustice in the world, but sometimes people get it right.
I might be blowing your mind here, but did you guys know that Axe is totally a dude thing? Like, here's how it works: you spray on some Axe, maybe you even put some in your hair, and then you go to the A-E-Phi party? And then all of a sudden it's like all these baby sea turtles (except they're chicks, like with…
Axe has a long and storied history of ridiculousness, and as far as offensive commercials go, this one is far from the worst, but it's like their entire advertising team* has never met a woman. Or, they purposefully act like they ever have, but maybe that's because Axe is meant for pubescent stink-machines who use…
Last month, Axe launched a sophisticated new ad campaign called "Susan Glenn" that looked more like the sequel to Ruby Sparks than a commercial for a body spray most commonly found in sweaty Jersey Shore nightclubs and smelly middle school locker rooms.
A huge battle has been won in the fight for gender equality. While women still earn less than men doing the same jobs and there are groups working tirelessly to restrict our reproductive rights, we're finally free to douse ourselves in eau de frat boy. Axe, the cheap toiletry equivalent of the He-Man Woman Haters…
An Axe commercial in which lusty angels fall to earth, drawn by the scent of one random dude's body spray, first hit airwaves in February — but now it has been banned in South Africa. AdFreak reports that one guy, a Christian, complained about the ad, and deemed it offensive, "specifically over the idea that angels…
Ladies, be careful. Your romance novels may be driving you insane.
Australia's new Lynx Lodge is "a play on popular male fantasy, so the girls are there to hang out and ensure Lodge guests have fun," but apparently not have sex with them. Surprise: Lynx is the overseas name for Axe!
It started quietly, with the appearance of black loofahs in the body wash aisle. Marketing body wash to men has proved to be quite lucrative, unleasing a wave of new ads determined to convince men their body wash is magic.