All That Matters in the Beginning of a Relationship Is Looks

When you think about what matters in a good relationship, you probably think about shared values, or inside jokes, or fun road trips. But picture-driven dating apps like Tinder may be confirming a suspicion many of us do our best to push aside: that all that really matters, at least at first, is looks. » 11/03/14 4:10pm 11/03/14 4:10pm

Bummer: We Will Never Really Know if Men Prefer Hourglass Figures

Don't pack up your worry beads just yet: Seems like we will never actually find out if the hourglass figure is the officially ideal body type for women or not according to any men who are willing to answer. Studies are mostly sure, but not definitive. Even 40 men in Poland in a recent study could not confirm for… » 6/25/14 7:10pm 6/25/14 7:10pm

Depressing Study: Men Look More At Your Body Than Your Face

"I'm not a boob man or a butt man or a leg man, I'm a face man," say LIARS. According to new research, no matter what a woman's build, men spend more time looking at women's bodies than they do their faces, which means that we can stop with this "anti aging" bullshit and just let our mugs turn into the face of the… » 10/29/13 1:00pm 10/29/13 1:00pm

Men With Guitars Simultaneously Repulsive and Attractive (but Mainly…

Remember that ridiculously cheesy bro in your dorm who hummed and strummed Closer to Fine and your brain barfed but your loins went SCHWING? Your head might've said HELL NO, but your heart laid out the welcome mat to your pants. Turns out, you're most likely a sucker for a man with a song in his heart and an acoustic… » 5/06/13 9:15pm 5/06/13 9:15pm

Iowa Supreme Court Says It Was Totally Cool for a Dentist to Fire His…

The most esteemed Iowa circle jerk all-male Iowa Supreme Court ruled 7-0 on Friday that a dentist was totally within his legal rights when he fired his female assistant because he and his wife all held hands and decided that the woman was a threat to their marriage. In other words, a female employee in Iowa was fired… » 12/22/12 12:00pm 12/22/12 12:00pm

Study Suggests That People Are Attracted to Badasses Because Badasses…

Leave it to the latest scientific study to suck some of the glamour out of the mysteriously magnetic aura that surrounds self-proclaimed rebels and badasses like Ke$ha and Pee-Wee Herman: according to the deflating new study (published in Social Psychological Personality and Science) from Nicholas S. Holtzman and… » 12/02/12 3:00pm 12/02/12 3:00pm

What a Gross Facebook Page Tells Us About a Woman's Need to Be Desired

Recently I worked myself into a giant, gnarled, spiny tumbleweed of outrage, ranting and raving my way across the Internet and into my social life. The subject of my vitriol was a Facebook page, filed under controversial humor, called "12 Year Old Sluts." It features, among other jokes and memes, the kind of idiotic… » 10/22/12 2:40pm 10/22/12 2:40pm

Facebook Comments Are Way More Influential than Your Lame 'About Me'…

A new study has figured out that nobody on Facebook cares that much about how users describe themselves — it's much more important to know how users describe each other. For instance, a profile for someone named Blaine (let's just say) could go something like, "I am a kind person, I love puppies and kayaking. I drink… » 9/16/12 4:30pm 9/16/12 4:30pm

Blonde Hair Exists Because Cavemen Were Transfixed by Shiny Things

In science's relentless effort to prove that we're all just extras in a sprawling Quest for Fire remake produced by aliens, anthropologists would like to remind us that men prefer women with blonde hair because blonde hair is rare and that's why cavemen liked blonde hair, which is how blonde hair became more of a… » 8/16/12 1:40pm 8/16/12 1:40pm

Another Fertility Study Suggests that Men Prefer Dancing…

Another day, another questionable study about how ovulation subtly affects the orangutan-quadrant of a human man's brain. In the latest study about how we all might as well still be cavepeople when it comes to sexual activity, researchers at the University of Göttingen in Germany figured out that women in the fertile… » 8/15/12 10:25pm 8/15/12 10:25pm

Study Finds that Playfulness Is the Most Attractive Quality Ever

A recent study has found that playfulness — which includes having a "sense of humor," a "playful" attitude, or a keen and abiding love of "fun" — is among the most coveted character traits for potential mates, both men and women. A survey of 250 undergraduate students found that playfulness was the usually the most… » 8/05/12 5:45pm 8/05/12 5:45pm

When It Comes to Love, Can You Fake It 'Til You Make It?

We are often told to fake it until we make it, and this is useful in all manner of endeavors: acting confident and sexy, starting a new job for which you are under-qualified, etc. But we are not usually advised to do this in matters of the heart—because, after all, love cannot be faked. Or can it? Dun, dun, dunnnn. » 7/06/12 7:10pm 7/06/12 7:10pm