Marc Jacobs, his pecs and his abs are now the creative director for Diet Coke. This means he designed "whimsical, feminine" packaging for the brand, which is celebrating its 30th anniversary in Europe.

Fashion editor Anna Piaggi was an old-school fashion eccentric. The longtime Vogue Italia contributor, who died on Tuesday in Milan aged 81, wore a wardrobe that was exceedingly varied — she claimed in interviews to never wear an outfit publicly more than once — but nonetheless had some common touchstones. Piaggi was…

• Bono and Ali Hewson star in the newest of Louis Vuitton's "core values" ads. The couple, who were shot in South Africa, wear clothing by Edun, Hewson's sustainable fashion line. LVMH owns 49% of the brand. [WWD]

Janet Jackson, Dita Von Teese, Chanel Iman, Donatella Versace and many more got all dressed up for amfAR's Inaugural Milan Fashion Week Event last night. Gorgeous gowns and elegantly eccentric ensembles abound!

• Gisele's agent on that whole "anything but dollars" scandal: "She is based in America, pays her bills in America. She, like anyone else who lives in America, doesn't feel the fluctuation of the dollar until she goes shopping in Paris. She is pretty much here all the time and doesn't feel the difference." Well, now…