Thinx Underwear and the MTA May Have Called a Truce Over the Word 'Period'

Earlier this week, the “period-proof” panties company Thinx and New York City’s Metropolitan Transit Authority seemed to be at odds over the use of the word “period” in some new subway ads. Now the MTA has retreated a bit—the flailing corporation just takes forever to make decisions.
»10/23/15 12:00pm10/23/15 12:00pm


'Period' Is Too Much for Subway Ads, Says MTA, But Cleavage-Heavy Implant Ads Are A-OK

New York City has rules for their subway ads, which can’t look too racy. And a set of new ads by Thinx, a company peddling knickers for women who’d like the option of forgoing pads and tampons during menstruation, have proven to be just too much for NYC’s (inconsistently) prim sensibilities. »10/21/15 6:50pm10/21/15 6:50pm

American Eagle Uses Bullshit Holiday to Launch Bullshit Marketing Campaign 

Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s… »9/29/15 4:50pm9/29/15 4:50pm

Katy Perry and Jeremy Scott Try Really Hard in New Moschino Campaign

It is no secret that I think much of Jeremy Scott’s work, particularly in the 2010s, is derivative (to be generous about it). Since becoming the creative director of Moschino in 2013, he was tasked with revitalizing the brand with the youth culture and cool cachet it had in the early 1990s. He got the youth part kinda… »6/15/15 6:00pm6/15/15 6:00pm

Dove Encourages You to Hand Your Husband a Pee-Soaked Pregnancy Test, Aw

Any good advertiser these days is aware of the intimate tie between heartstrings and purse strings, which is why Dove is trying to get men to buy their deodorant or whatever with a new ad in which women hand their partners positive pregnancy tests. Everyone cries excitedly. Piano music soars. This is getting to be too… »6/15/15 10:50am6/15/15 10:50am

Bike Company Tries to Promote Women’s Line With Sexist Ad

Are you in the market for a new bike? Well, Czech Republic bicycle manufacturer Superior Bikes claims to know just what ladies love when it comes to cycling, but it’s completely sexist! Their line of women’s downhill mountain bikes was, until yesterday, promoted in an offensive ad that undermines the female cycling… »6/04/15 9:30am6/04/15 9:30am

No More, The NFL's Domestic Violence Partner, Is A Sham

The brands have spoken, and they want you to know that domestic violence and sexual assault are bad. In fact, the brands not only think they're bad, but have a theory as to why they persist: the issues of domestic violence and sexual assault don't have a strong enough brand. So, to help get America talking about… »2/05/15 2:55pm2/05/15 2:55pm

Do The NFL's Anti-Domestic Violence Initiatives Actually Even Exist?

As long ago as it now seems, it was only this past July when Roger Goodell decided to suspend Ray Rice for two games after the Baltimore Ravens running back cold-cocked his future wife in an Atlantic City casino elevator. There was outrage, but not enough to change the NFL commissioner's mind. He needed to see the… »2/01/15 4:01pm2/01/15 4:01pm

​Kristen Bell and Dax Shepard Really Really Really Like Christmas

What War on Christmas? If you live in Kristen Bell and Dax Shepard's home, it's the best holiday of the year (to buy Samsung). This commercial includes Kristen Bell rocking a onesie while very pregnant, a state that Shepard told Us Weekly was "like sleeping next to a giant wounded elk who's been hit by a semi and… »11/25/14 10:30pm11/25/14 10:30pm