Can Bud Light Back Up Its Equal Pay Ad Campaign?
“Women don’t get paid as much as men and that is wrong,” pouts Seth Rogen in the newest spot for Budweiser’s Bud Light Party campaign.
Thinx Underwear and the MTA May Have Called a Truce Over the Word 'Period'
Earlier this week, the “period-proof” panties company Thinx and New York City’s Metropolitan Transit Authority seemed to be at odds over the use of the word “period” in some new subway ads. Now the MTA has retreated a bit—the flailing corporation just takes forever to make decisions.
'Period' Is Too Much for Subway Ads, Says MTA, But Cleavage-Heavy Implant Ads Are A-OK
New York City has rules for their subway ads, which can’t look too racy. And a set of new ads by Thinx, a company peddling knickers for women who’d like the option of forgoing pads and tampons during menstruation, have proven to be just too much for NYC’s (inconsistently) prim sensibilities.
American Eagle Uses Bullshit Holiday to Launch Bullshit Marketing Campaign
Today is National Coffee Day, because for-profit organizations that sell coffee keep telling us so. The exact details of how National Coffee Day began are shaky, (because I didn’t look and it doesn’t matter) but I assume that Starbucks and a bunch of coffee manufacturers got together and decided that, dammit, it’s…
Study: Sexy, Violent Ads Either Hurt the Product or Don't Work at All
Turns out every other Super Bowl commercial is a waste of everyone’s fucking time.
New Kim Kardashian Hype Energy Spot: What the Fuck
Hype Energy®, a drink Kim Kardashian has almost certainly never tasted, has released a new advertisement/short film called “Hype Energy Drink/Kim Kardashian West Film” and I have idea what the fuck it’s trying to tell us.
Brands Are Not Your Friends
When was the last time Coca-Cola did anything nice for you?
Katy Perry and Jeremy Scott Try Really Hard in New Moschino Campaign
It is no secret that I think much of Jeremy Scott’s work, particularly in the 2010s, is derivative (to be generous about it). Since becoming the creative director of Moschino in 2013, he was tasked with revitalizing the brand with the youth culture and cool cachet it had in the early 1990s. He got the youth part kinda…
Dove Encourages You to Hand Your Husband a Pee-Soaked Pregnancy Test, Aw
Any good advertiser these days is aware of the intimate tie between heartstrings and purse strings, which is why Dove is trying to get men to buy their deodorant or whatever with a new ad in which women hand their partners positive pregnancy tests. Everyone cries excitedly. Piano music soars. This is getting to be too…
American Apparel Ads Will Soon Be Less Awful
Those exploitative and innuendo-filled ads American Apparel has become notorious for will soon be nothing more than a memory. Bloomberg reports the company has announced plans to “recast the brand in a positive, inclusive, socially conscious light.” That means less nudity, and more clothes. You know, the stuff they…
Bike Company Tries to Promote Women’s Line With Sexist Ad
Are you in the market for a new bike? Well, Czech Republic bicycle manufacturer Superior Bikes claims to know just what ladies love when it comes to cycling, but it’s completely sexist! Their line of women’s downhill mountain bikes was, until yesterday, promoted in an offensive ad that undermines the female cycling…
Oh My God, It's Bette Davis in a Damn Dishwasher Commercial
DO MY EYES DECEIVE ME? Or am I watching a very young, platinum-blonde Bette Davis extoll the virtues of a General Electric dishwasher?
What Is Gap Doing? No, Seriously. We Have No Idea.
When I was a child, my dream in life (after becoming a ballerina and/or a pastry chef) was to be a Gap model. It was my favorite store in the world. I owned two zip-up polar fleeces of identical design in different colors. Back to School shopping was paradise. So it deeply saddens me to state now what has become…
No More, The NFL's Domestic Violence Partner, Is A Sham
The brands have spoken, and they want you to know that domestic violence and sexual assault are bad. In fact, the brands not only think they’re bad, but have a theory as to why they persist: the issues of domestic violence and sexual assault don’t have a strong enough brand. So, to help get America talking about these…
Do The NFL's Anti-Domestic Violence Initiatives Actually Even Exist?
As long ago as it now seems, it was only this past July when Roger Goodell decided to suspend Ray Rice for two games after the Baltimore Ravens running back cold-cocked his future wife in an Atlantic City casino elevator. There was outrage, but not enough to change the NFL commissioner's mind. He needed to see the…
These Beer-Soaked Holiday Commercials Will Make You Cry Like a Baby
If you've not already wasted all of your capitalist tears on Apple's sentimental sob-fest of a commercial, worry not. Stella Artois has got you covered four times over.
Fuck This Beautiful Apple Ad and All the Emotions It Just Made Me Feel
Ugh, this heartwarming commercial by the World's Most Profitable or Valuable or Coolest or Whatever company tells a beautiful story of a young woman, her grandmother, and a song. It's a tear-jerker and I hate it.
Kristen Bell and Dax Shepard Really Really Really Like Christmas
What War on Christmas? If you live in Kristen Bell and Dax Shepard's home, it's the best holiday of the year (to buy Samsung). This commercial includes Kristen Bell rocking a onesie while very pregnant, a state that Shepard told Us Weekly was "like sleeping next to a giant wounded elk who's been hit by a semi and…
Clothing Company Ditches the Models, Uses Female Comedians Instead
Earlier this year BetaBrand, the clothing line with the funky items that make you seriously consider dropping $160 on a hoodie, used female PhDs to model their Spring Collection. Well, fall has arrived, and this time, BetaBrand is using women in comedy to model their wares.
