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Ad Libs
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badvertising
Anti-Aging
Forty million focus groups can't be wrong! Apparently women are buying "anti-aging" products at younger and younger ages. Not that they will stop you from aging! Still: Gen Y is shelling out cash for anti-wrinkle potions and Sarah Jessica Parker, with her "feminist cred" is the one shilling them. And yes, she is 43. What does it mean? [Adweek ]
Oldies But Goodies
As seen in these vintage ads, Levis have been around for a while, but when marketed for women they were "for leisure." You know, standing around, deciding where to picnic, that type of thing. When marketed to men, they were "for action." Lassoing fillies, bronco-busting and the like. And later still, they came in stripes for men, which one particular woman found extremely interesting. (Click picture for full-sized view.) [Vintage Ads, Vintage Ads]
PhotoShop Of Horrors
Look, Clive Owen is great. Awesome, even. And hot! He's not exactly craggy or jowly but he is NOT the smooth, baby-faced manbot seen in this Lancôme ad. Found in the "Hommes International" issue of Paris Vogue, this ad renders Clive positively poreless. Isn't his rugged, wizened mug what you like about him? At least they put his name on the photo, so you know who the hell he is. (Click to for a larger view.)
Singapore Slings
Singapore has unveiled some new ads raising awareness for verbal domestic abuse with some freaky imagery. The ads feature enraged men with fists coming out of their mouths and punching/grabbing-at distressed-looking women. The ads are certainly explicit with their message, and the eerie supernatural feeling definitely grabs your attention (if it doesn't give you a few nightmares). [AdFreak]
Fake Beauty?
As mentioned on Monday, Pascal Dangin, the "the premier retoucher of fashion photographs," doesn't just work on Vogue. He also may have Photoshopped the Dove Campaign For Real Beauty. AdAge contacted Unilever, Dove's parent company, and so far they have stayed mum. But a a spokeswoman for the campaign's creator, Ogilvy & Mather said: "We are unsure right now what he did. He works with Annie Leibovitz, the photographer. And we don't have any record of him actually working on any of the Dove campaign. There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can't comment on it." Well, someone needs to comment. We know Unilever has been hypocritical in the past, but this is just ridiculous. [AdAge]
Oldies But (Not So) Goodies
"The things women have to put up with," begins this 1950 ad from Heinz. "Most husbands, nowadays, have stopped beating their wives, but what can be more agonizing to a sensitive soul than a man's boredom at meals. And yet, lady, there must be a reason. If your cooking and not your conversation is monotonous, that's easily fixed..." Sigh. (Click image to see full ad) [Torontoist]
Oldies But Goodies
"After five, it's Climax and Nyesta...a hint of yes," reads this 1976 ad for slinky dresses. Heh, climax. Check out the way those ladies are eyeing that waiter. Someone's ordering the "catch of the day." (Click to see larger.) [Via '70s Fashion By Taschen]
Signs Of The Apocalypse
As seen in the May issue of Lucky magazine, here is the ad for Heidi Montag's clothing line, Heidiwood, in association with Anchor Blue. From the pink cars to the bunny to the hummingbirds and the boombox (?), there are three words to describe this, and they are: Do. Not. Want. (Click to enlarge.)
Ad Libs
Can breasts make dudes recycle? That's what the people at EkoKom, A Czech organization, think. Their commercial features a guy who takes his recycling out at just the right time — when he can be sure to run into his busty neighbor. Cue the close up on her cleavage as he slides his bottle into a receptacle. The tagline? "Any reason is a good reason to recycle." Hmm. (Click the picture to view the commercial.) [AdGabber]
Ad Libs
New billboards for Damskaya, a Russian Vodka aimed at women, (which we've written about before) have hit the metro stations in Moscow. The tagline, "Between us girls," is meant to lure chicks to the booze, because, says Natalya Shumilina, marketing director of the distillery, "In Russia, vodka is definitely a masculine product." But Gennady Onishchenko, Russia's surgeon general, is not pleased. "Most likely, the next step will be infant's vodka for infant consumption," he says. He thinks Russia's consumer protection agency should look into filing charges against the Vodka's distillery for violating consumer rights laws. But here's question: How do we feel about the Marilyn Monroe upskirt shot? [NY Times]
Oldies But Goodies
You don't even have to read all the copy in this vintage ad. Key words and phrases jump out at you: "smell nice," "warmth and moisture," "miracle-worker" "dry and fresh and confident." Yeah, in case you didn't figure out already that it's deodorant for your stinky vadge (because wimmins smell "down there") one look at the pink spray can surrounded by pearls ought to clue you in. (Click image to enlarge) [Vintage Ads]
PhotoShop Of Horrors
One of the weekly tabloids featured this ad for Kimora Lee Simmons' new fragrance, Fabulosity. Cute, right? So. Much. PhotoShop. She's a beautiful woman, but she is not 19, as seen here. She is turning 33. Also, those digitally sculpted arms look great — except for the forearm on the left, which may or may not snap off if she actually had to lift something with it. As for the creases on her neck, which are quite noticeable in person and make her (gasp!) human, they've been wiped out. Click the picture to see it full-sized and to compare it with some images from her fragrance launch.
Oldies But Goodies
Did you know that when you're menstruating you're no longer dainty? That's the gist of this vintage Kotex ad. "8 in 10 women of the better classes have adopted it," the copy sniffs. Wow. (Click picture to enlarge.) [Feministing]
Badvertising
This Calvin Klein Jeans ad is in the new issue of Lucky magazine. Actress Kate Bosworth appears to be wearing faded, acid-washed jean shorts. Really, Calvin? Really? Anyone ready to party like it's 1989? (Click picture to enlarge.)
This Calvin Klein Jeans ad is in the new issue of Lucky magazine. Actress Kate Bosworth appears to be wearing faded, acid-washed jean shorts. Really, Calvin? Really? Anyone ready to party like it's 1989? (Click picture to enlarge.)
clips
Hola, Latinas With PMS: ¿Got Leche?
Latin/Hispanic? You're a total witch when Tía Flow is about to visit, you know that, right? The next time you're dealing with PMS symptoms, have a glass of milk, suggests the California Milk Processor Board. In their new commercial, "Bruja" (Spanish for witch), innocent, pure children would scream and run from the "scary witch" every month. When the witch started drinking milk, her skin cleared up and she dedicated herself to random acts of kindness. First of all, fuck you, Milk Board. Second: Witch? Really? As in, burned at the stake? Third, aren't people of color more likely to be lactose intolerant? Clip, in Spanish with English subtitles, above.
Milk Cast Its Spell On Evil PMS-ing Witches [AdFreak]
California Milk Processor Board | "Bruja" [You Tube]
Oldies But Goodies
What do the words "bareback action" make you think of? In this 1979 ad for Bakers-Leeds shoe stores, these women are absolutely psyched for some bareback action. Tip: if you Google those words you will not find any sandals. (Click to see larger.) ['70s Fashion by Taschen]
What do the words "bareback action" make you think of? In this 1979 ad for Bakers-Leeds shoe stores, these women are absolutely psyched for some bareback action. Tip: if you Google those words you will not find any sandals. (Click to see larger.) ['70s Fashion by Taschen]
Badvertising
This ad for Ryanair was pulled for breaking some sort of decency standards set by the advertising standards body in the U.K. This ad. Advertising watchdog people, will you please come over here and have a talking-to with American Apparel? Just leave IO Digital Cable alone. [WSJ]
This ad for Ryanair was pulled for breaking some sort of decency standards set by the advertising standards body in the U.K. This ad. Advertising watchdog people, will you please come over here and have a talking-to with American Apparel? Just leave IO Digital Cable alone. [WSJ]
