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The tabloids have been having trouble sniffing out the truth about Beyoncé’s new bundles of joy, but you can’t hide the branding.

TMZ reports that in their jump to grab the twin’s trademarks, Beyoncé and Jay-Z may have tipped their hand:

We know that because the company run by Bey and Jay that owns the trademarks to their names just filed legal docs to secure the rights to the names, Rumi Carter and Sir Carter.

Rumi and Sir. Rumi and Sir. Rumi and Sir.

Rumi.

Sir.

Expect Rumi and Sir trademarked products in “fragrances, cosmetics, key chains, baby teething rings, strollers, mugs, water bottles, hair ribbons, playing cards, tote bags, sports balls and rattles and novelty items.” I will have one of each, please.