This fall alone, Paul Frank served "Rain Dance Refresher" cocktails at a "Pow Wow"-themed fashion week event, ASOS debuted a "Go Native" Navajo-inspired line with cringe-inducing copy, and Karlie Kloss walked the Victoria's Secret Fashion Show runway in a floor-length war bonnet and not much else. Why are fashion brands so bad at discerning the difference between cultural appropriation and appreciation — and, moreover, why don't they care about putting in enough effort to get it right?
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