The Yukon territory in Canada is cold, dark, and sparsely populated—circumstances that require Yukon’s Health and Human Services to encourage residents to really go crazy on that D.

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“How do you do the D?” asks the above ad, posted on Imgur, politely curious about Canadian citizens’ vitamin D intake but really their sex habits; another ad, via BuzzFeed Canada, shows an alarmed woman staring at a plate of fish, asking “Need a little help...with your daily D?” A third ad shows a man with his dog, wondering why he hasn’t grown out of his old cravings: “I’m in my 30s, who knew I needed to do the D?”

The original link to the PDFs is now dead, suggesting that Yukon Health and Social Services has had a much-needed lesson in slang; the campaign page now features a simplified poster that asks: “Did you take your Vitamin D today?”

I’m all finished now!


Contact the author at ellie@jezebel.com.

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Image via Imgur/Yukon Health and Social Services.