Breastfeeding in public has always been a controversial subject, especially when photos of it are shared on social media. Gisele Bündchen, Alyssa Milano and Jaime King have all experienced backlash after proudly sharing photos of themselves breastfeeding on Instagram, while other non-celebrity moms had their accounts deleted, even when there was nary a nip showing. Luckily for the moms who enjoy sharing their #brelfies or breastfeeding selfies, they can now do so without fear of being banned. Instagram has recently announced breastfeeding photos are officially allowed.

According to People, the photo-sharing app updated their community guidelines to state they would no longer remove images that show breastfeeding as well as operative scarring. The full statement says the following:

We know that there are times when people might want to share nude images that are artistic or creative in nature, but for a variety of reasons, we don’t allow nudity on Instagram. This includes photos, videos, and some digitally-created content that show sexual intercourse, genitals, and close-ups of fully-nude buttocks. It also includes some photos of female nipples, but photos of post-mastectomy scarring and women actively breastfeeding are allowed. Nudity in photos of paintings and sculptures is OK, too.

With over 400,000 posts currently hashtagged with #breastfeeding on the app, this comes as good news to moms who have been waiting for Instagram to embrace the freedom of the nursing nipple.

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