You Can Now Buy Harlequin Wine–Yes, As in the Romance Novels

Harlequin, perhaps the world’s best-known publisher of romance novels, is lending its name to a line of wines. Try not to drink yourself under the table at the next book club, ladies.

Publisher’s Weekly reports that the publisher is partnering with Vintage Wine Estates to create Vintages by Harlequin, three wines now available for $14.95 a pop on Amazon. There’s a chardonnay (“Substitute for Love”), a cabernet sauvignon (“Pardon My Body”), and red wine blend (“Wild at Heart”). “Harlequin has a deep history of creating experiences for women, and we are thrilled to bring this new opportunity to market,” Harlequin CEO and publisher Craig Swinwood said in a statement. Do makeup next!

Although it bears noting that they seem to have gone with art from the very early pulpy days of the company, before they’d settled into the category romances upon which they’d build an empire. Where’s the love for the illustrated covers of the 1970s? Maybe they’re saving that for the prosecco and rosé.

Photo via Amazon.