This ad for Häagen-Dazs ice cream is all sorts of bizarre. First of all, why is Bradley Cooper holding an open ice cream container at a party — is that not a cry for help?

When the woman spots him being such a sex kitten, she can't help herself — she must have him. OR IS IT THE ICE CREAM SHE'S AFTER? Of course! What woman wouldn't turn down sex with Bradley Cooper to eat melting ice cream slop with her fingers? On point, ad guys.

[via AdWeek]