Why Do Domestic Violence PSAs Have To Be So Violent?

Today on Good Morning America we learned that some people don’t like Keira Knightley‘s anti-domestic violence ad because it was too ugly and violent – not unlike domestic abuse!

Though anchor Chris Cuomo points out that the leading cause of injury for women is domestic violence, advertising executive Jerry Della Femina doesn’t think we should actually have to watch a man kicking Knightley in the PSA. “Couldn’t they just show his face as he’s kicking? No you had to see it,” said Femina. He goes on to suggest that the people who made the ad just wanted to win an award, adding, “I don’t think it’s going to help anybody.” Clip at left.