Ostensibly, this tweeting bra announcement has something to do with breast cancer awareness. It’s a stunt going on this month in Greece, sponsored by Nestlé Fitness, makers of ostensibly healthy cereals and cereal bars.
Here’s the press note:
Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet…as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam!
Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.
That’s swell, but we all know you’re just looking to sell more cereal to more women, Nestlé.
Here’s the Tweeting Bra website, if you’re so inclined. The bra joins an ever-growing list of inanimate objects that tweet. If I was you, Victoria’s Secret, I’d check into the patent on this thing, steal the technology, and make a fucking killing.